Dentsu Aegis Network – Context

Dentsu Aegis Network

Advertising Description:

Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

Location:
London,

United Kingdom Founded:
1968

People:
Brad Stockton

Cara Lewis

doug ray Mike Law Sunil Naryani

Family:

Dentsu Aegis Network 19

Executive Views

Where Addressable TV Fits In: Dentsu’s Stockton

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COVID-19 Has Changed Business Forever: Dentsu’s Naryani

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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising

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Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis

By Robert Andrews

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Where Addressable TV Fits In: Dentsu’s Stockton

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COVID-19 Has Changed Business Forever: Dentsu’s Naryani

Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising

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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising

Cara Lewis

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Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis

By Robert Andrews

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PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

By Robert Andrews

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The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

By Robert Andrews

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Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

By Robert Andrews

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Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray

By Robert Andrews

Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

By Robert Andrews

Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law

By Robert Andrews

Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis

By Robert Andrews

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

By Robert Andrews

What Agency Tech Chiefs Have Learned From Climbing The Ranks

By Robert Andrews

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

By Robert Andrews

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

By Robert Andrews

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

By Robert Andrews

Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies

By Robert Andrews

Clients Caught Between Two Worlds: Agency Panel Discusses

By Robert Andrews

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Publicis Buys Back Shares Worth

By Robert Andrews

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Executive Views

Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law

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Executive Views

Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis

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Industry Moves: Aegis, EMI Music, STV, Adfonic, Galleon

Aegis Said To Be Reviewing Business Structure; Synovate Could Be In Play

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Aegis Said To Be Reviewing Business Structure; Synovate Could Be In Play

Industry Moves: McCann Digi Chief Goes Forth, Aegis CEO Steps Aside

Industry Moves: McCann Digi Chief Goes Forth, Aegis CEO Steps Aside

Aegis Buys Digital Marketing Group In Fast-Growing Russia

Aegis Buys Digital Marketing Group In Fast-Growing Russia

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How Ads.txt Will Help Clean The System: AmNet’s Muldoon

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Clients Pushing Programmatic From Video To Offline: Amnet’s Bunatyan

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How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders

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Buying TV And Video Improves Campaigns: Amnet’s Hobbs

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The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script

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The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script

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Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

Look Local, Go Granular: How Carat Finds Audiences

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Look Local, Go Granular: How Carat Finds Audiences

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‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite

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Three New Buying Criteria For The Agency Of The Future: Carat’s Ray

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Carat Rides Out “Pitchapalooza” With $1.8bn In New Business: Doug Ray

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Ad Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie

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Data Gives Agencies Leverage Over Networks: Carat’s Ray

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Non-Marketers Hold Key To Programmatic: iProspect’s Adams

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Industry Moves: Microsoft’s Mobile Leaver, iProspect, Adaptly

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Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind

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Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang

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Video Outcomes Can Be Measured: 360i’s Rozen

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How To Weigh Digital Risks around News : 360i’s Rozen explains