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Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

Programmatic TV: A New Era of Efficiency and Audience Targeting

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How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change

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NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

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Comscore Taps Purchase Data To Help Measure Ad Impact

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New Currencies Are Old News: Comscore’s Carol Hinnant

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The Road To Alt Currencies: Comscore’s Hinnant

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The Recipe For A New Currency: Comscore’s Wilson

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Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson

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‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

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A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

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Three Trends Rebooting TV Measurement: Comscore’s Algranati

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How To Solve Identity & Safeguard Privacy: Comscore’s Gantz

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Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

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Context & Audiences, Targeting In Tandem: Comscore’s Gantz

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Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz

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Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech

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Data-Driven Means Data-Cleaning: Comscore’s Hinnant

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Linear TV Is Going Addressable & National: Comscore’s Hinnant

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Comscore’s Worthem Wants To Expand Addressable TV Minutes

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What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

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Premium Is In Ad Purgatory: New Comscore President Hofstetter

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How Data Is Transforming TV Advertising: comScore & Alphonso Discuss

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Tru Optik & comScore Bring Demographic Ad Buying To Connected TV

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comScore Expanding “Total Home” Cross Screen Measurement

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Local TV Will Take National Spending: comScore’s Walsh

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Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek

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How comScore Clients Demand Deduplicated Measurement

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Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson

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comScore’s Chasin Puts The Meter In The Router

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Cross-Screen Measurement Is Priority #1: comScore’s Bhatia

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As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

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As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

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Rentrak’s Livek Relishes Advanced TV Targeting With comScore

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Addressable TV Saves Advertisers Money: Rentrak’s Livek

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comScore’s Fulgoni Relishes Neverending Search For The Solution

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Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni

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Ad Fraud Is Not As Widespread As You Think: comScore CEO

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Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

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It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

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Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni

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Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni

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Online GRP Standard In ‘A Year Or Two’: IAB’s Mane

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Advertising Arms Race: ‘2014 Is The Year Of Fraud’

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Online Media Measurement: It’s Not Like Betamax Vs VHS

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Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

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comScore’s ‘Five-Screen’ Measurement Launching Late 2014

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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

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