Comcast 268

Comcast Corporation is an American global telecommunications conglomerate headquartered in Philadelphia, Pennsylvania.

Comcast’s Pooja Midha On Ad Innovation at Effectv

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NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads

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Creating a Great Multiplatform Experience Helps Everyone: FreeWheel’s Mark McKee

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Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers

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NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

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How To Help Programmatic TV Take Off: FreeWheel’s Loria

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Comcast’s Allen Pushes Addressable Forward With AMC

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FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes

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NBCU Offers Brands Shoppability With New Ad Offerings

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Peacock Preens For Performance With New Ad Manager

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How Blockgraph Works: Schleider Combines ISP & TV Data

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NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

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Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes

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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

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At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark

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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

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NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

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FreeWheel’s New Tech Splits TV Ad Impressions: Wallace

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Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

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TransUnion Injects Identity Into Blockgraph

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FreeWheel Buying Beeswax to Enable Publisher Audience Extension

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With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

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TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

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Blockgraph Spreads Its Wings: More Partners, Manningham Says

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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster

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Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani

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Blockgraph Touts Data Control To Major Players, New CRO Schleider Says

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‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella

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Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS

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In Personalization, Give A Little Respect: Comcast’s Marcus

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Blockchain Can Ease Connected TV Ad Tax: Manningham

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Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’

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Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So

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West’s Last Acts At Sky: More Transparency & Industry Collaboration

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Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss

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Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark

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Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss

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FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

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Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver

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New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer

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Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark

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FreeWheel’s Discovery Deal, Explained By GM Marcus

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On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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Audience Means Outcome: FreeWheel’s Wallach

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Comcast Has Pivoted To First-Party Viewing Data: Zapata

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D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

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How To Advertise TV Shows & Movies: Comcast’s Rothwell

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Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

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