Comcast – Context

Comcast

["Integrated Telecommunication Services"] Description:

Comcast Corporation is an American global telecommunications conglomerate headquartered in Philadelphia, Pennsylvania.

Location:
Philadelphia, PA,

United States Founded:
1963

People:

james rothwell

larry allen

marcien jenckes

Rob Holmes

Thomas Bremond

Family:

Blockgraph 7
Effectv 10
FreeWheel 55
- FreeWheel Council for Premium Video 1
- stickyads 7
ivillage 4
NBCUniversal 24
- cnbc 7
- msnbc 1
- nbc 15
Sky 122
- acetrax 1
- amstrad 1
- now tv 3
- Sky AdSmart 2
- sky advertising 1
- sky deutschland 2
- sky media 4
- sky movies 2
- sky news 15
- sky sports news 1
- the-cloud 1

Executive Views

Comcast’s Allen Pushes Addressable Forward With AMC

Executive Views

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

Executive Views

In Personalization, Give A Little Respect: Comcast’s Marcus

By Robert Andrews

Executive Views

FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

By Robert Andrews

Executive Views 18

Comcast’s Allen Pushes Addressable Forward With AMC

Executive Views

Comcast’s Allen Pushes Addressable Forward With AMC

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

Executive Views

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

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Executive Views

In Personalization, Give A Little Respect: Comcast’s Marcus

By Robert Andrews

Executive Views

FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

By Robert Andrews

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Executive Views

Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

By Robert Andrews

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Executive Views

Comcast Has Pivoted To First-Party Viewing Data: Zapata

By Robert Andrews

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Executive Views

How To Advertise TV Shows & Movies: Comcast’s Rothwell

By Robert Andrews

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Executive Views

Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

By Robert Andrews

Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon

By Robert Andrews

As SVOD Booms, Ads Must Excel: Comcast’s Bremond

By Robert Andrews

Viacom Joins List Of FreeWheel Partners: Comcast’s Clark

By Robert Andrews

FreeWheel’s Marcus On Using Voice Assistants To Understand Viewers

By Robert Andrews

Comcast’s New Initiative Taps Blockchain For TV Ad Data Security

By Robert Andrews

Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke

By Robert Andrews

thePlatform’s mpxReplay Enters VOD Encoding Fray

By Robert Andrews

Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

By Robert Andrews

‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes

By Robert Andrews

Zeebox App Now TV Remote for Comcast’s Xfinity Service

By Robert Andrews

Company strategy 3

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Company strategy

NBCU, Comcast buy in to Zeebox to take ‘second screen’ to prime time

By Robert Andrews

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Company strategy

TV Traction: BBC Gets Comcast Leap, Al Jazeera Relies On Online

By Robert Andrews

MSN To Syndicate BBC Content In Latin America

Company strategy

MSN To Syndicate BBC Content In Latin America

By Robert Andrews

Earnings analysis 1

Earnings: Comcast Posts ‘Record Digital Quarter’ On PPV, HD Gains

Earnings analysis

Earnings: Comcast Posts ‘Record Digital Quarter’ On PPV, HD Gains

By Robert Andrews

Industry moves 1

Industry Moves: Joost Hires Engineering SVP From Comcast, Loses CTO To BBC

Industry Moves: Joost Hires Engineering SVP From Comcast, Loses CTO To BBC

By Robert Andrews

Market indicators 2

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Executive Views

Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

By Robert Andrews

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Executive Views

Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke

By Robert Andrews

Events 1

Beet Retreat in the City, “We’re Going Local!” hosted by GroupM Worldwide and sponsored by Amobee, Comcast Spotlight, TVSquared and WideOrbit

FreeWheel 55

More

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Executive Views

The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

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Executive Views

How To Help Programmatic TV Take Off: FreeWheel’s Loria

FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes

Executive Views

FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes

At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark

Executive Views

At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark

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Executive Views

FreeWheel’s New Tech Splits TV Ad Impressions: Wallace

FreeWheel Buying Beeswax to Enable Publisher Audience Extension

Executive Views

FreeWheel Buying Beeswax to Enable Publisher Audience Extension

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Executive Views

Blockchain Can Ease Connected TV Ad Tax: Manningham

Executive Views

Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark

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Industry Moves: Twitter, IPC Digital Director, RadiumOne, PPL CTO, iVillage

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iVillage GM Miskin Back To London Ahead Of UK Updates

Industry Moves: iVillage UK’s Miskin Upped To Global Role

Industry Moves: iVillage UK’s Miskin Upped To Global Role

Industry Moves: iVillage Names UK GM; Commission Junction Nabs ITV.com Alum From 365

Industry Moves: iVillage Names UK GM; Commission Junction Nabs ITV.com Alum From 365

Sky 121

More

Executive Views

Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So

Executive Views

West’s Last Acts At Sky: More Transparency & Industry Collaboration

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Executive Views

Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella

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Executive Views

Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing

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Executive Views

NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands

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Executive Views

Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU

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Executive Views

Sky & Finecast Foresee Strong Addressable Growth

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Executive Views

Sky Helps Brands ‘Optimize On The Fly’ – Jamie West explains

NBCUniversal 24

More

NBCU Offers Brands Shoppability With New Ad Offerings

Executive Views

NBCU Offers Brands Shoppability With New Ad Offerings

Peacock Preens For Performance With New Ad Manager

Executive Views

Peacock Preens For Performance With New Ad Manager

NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

Executive Views

NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

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Executive Views

Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

Executive Views

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

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Executive Views

With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

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Executive Views

Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani

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Executive Views

‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella

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More

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Executive Views

Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes

TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

Executive Views

TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

Executive Views

Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’

Executive Views

Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver

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Executive Views

Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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Executive Views

Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

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Executive Views

Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Executive Views

Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

Blockgraph 7

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Executive Views

How Blockgraph Works: Schleider Combines ISP & TV Data

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

Executive Views

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

Executive Views

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

TransUnion Injects Identity Into Blockgraph

Executive Views

TransUnion Injects Identity Into Blockgraph

Blockgraph Spreads Its Wings: More Partners, Manningham Says

Executive Views

Blockgraph Spreads Its Wings: More Partners, Manningham Says

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Executive Views

Blockgraph Touts Data Control To Major Players, New CRO Schleider Says

jason

Executive Views

Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS

FreeWheel Council for Premium Video 1

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Executive Views

FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says

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Executive Views

‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa

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Executive Views

StickyADS Levels-Up FreeWheel’s ‘Full-Stack’ Ambitions

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Executive Views

Broadcasters Want To Take Back Control, StickyADS’ CEO Sees

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Executive Views

Upfront Buying Will Remain Key To TV: StickyADS’s Chatelat

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Executive Views

FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering

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Executive Views

Four Reasons FreeWheel Is Buying StickyADS: Rooke

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Executive Views

StickyAds Sticks With FreeWheel For Video Ad Supply

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Sky to create 1,000 jobs

BSkyB buys Acetrax to be its connected TV Trojan Horse

Sky AdSmart 2

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Executive Views

No More Ratecards? Sky’s West On Addressable Ad Pricing

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Executive Views

BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

amstrad 1

I’m Fired: Sir Alan Leaves His Amstrad Boardroom

I’m Fired: Sir Alan Leaves His Amstrad Boardroom

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NOW TV iPad Home screen

Company strategy

BSkyB will spend £30 million cutting its own cord through Now TV

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Interview: Now TV boss goes ‘lean’ to re-package Sky online

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Company strategy

‘Now TV’ could be BSkyB’s low-risk revolution in IPTV

sky advertising 1

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Executive Views

Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases

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Executive Views

Sky Aims To Capitalize On German Online Soccer Demand: Meininger

Broadband Content Bits: FindAnyFilm.com Traffic, French IPTV Subs, Google Share, Sky Deutschland

Company strategy

Broadband Content Bits: FindAnyFilm.com Traffic, French IPTV Subs, Google Share, Sky Deutschland

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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster

Executive Views

Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster

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Executive Views

Sky Now Powering Mobile Native Ads With Sharethrough Investment

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Executive Views

UK’s Sky Announces Multi-Platform Ad Targeting

Advertising Meltdown?: Cuts From Sky, Bauer, News Int.

Advertising Meltdown?: Cuts From Sky, Bauer, News Int.

sky movies 2

Sky to create 1,000 jobs

Company strategy

VOD liability in flux as UK regulators disagree

Sky to create 1,000 jobs

Company strategy

Hollywood Lambasts Sky Movies Ruling, But Open Access Gains Favour

sky news 15

More

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Company strategy

Sky News’ £4.99 iPad Fee Aims To Drive Satellite Subscriptions

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Company strategy

Sky News Puts Monthly Fee On New iPad App

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Analysts Say News Corp’s BSkyB Deal Is On, But Sky News Could Suffer

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Company strategy

Sky News’ Election Feed Carried By Telegraph, ITV, Guardian, Others

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Company strategy

Mobile Content Bits: Guardian iPad, Sky News, UTV Apps

App Round-Up: Sky News, Deutsche Telekom, Irish Times, Picasso

Company strategy

App Round-Up: Sky News, Deutsche Telekom, Irish Times, Picasso

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Company strategy

Sky News Will Charge For iPhone App Outside UK, Ireland

UK’s Sky News Does Cit-J App As BBC Faces iPhone Dilemma

Company strategy

UK’s Sky News Does Cit-J App As BBC Faces iPhone Dilemma

sky sports news 1

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Company strategy

Pro-Premium Sky Sports News Goes Free On iPad

the-cloud 1

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Earnings analysis

The Cloud Will Underpin Booming Sky’s Outdoor Viewing

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Company strategy

CNBC Gets Its Internet TV Game On

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Industry Moves: CNBC, AOL, RadiumOne Digital Sales Changes

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Industry Moves: Times Digital Editor, Five Digital Controller, DMG, CNBC

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Guardian’s Mobile Biz Manager To Head CNBC’s EMEA Digital Activity

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Company strategy

Broadband Content Bits: CNBC On Livestation, EC Market, Spotify, Five VOD

MSN To Syndicate BBC Content In Latin America

Company strategy

MSN To Syndicate BBC Content In Latin America

CNBC Tries To Up Video Subs, Seeks EU Syndication

Company strategy

CNBC Tries To Up Video Subs, Seeks EU Syndication

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Shooting videos bring record audiences to news sites

Company strategy

Shooting videos bring record audiences to news sites

nbc 15

More

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Executive Views

On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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Executive Views

Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

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Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen

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Market indicators

BBC’s ‘multi-platform Games’ reveals new appetite for live video, mobile browsing

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Market indicators

Forget ‘social media Olympics’, these are the mobile games

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Company strategy

BBC’s super-served Olympics shows how narrowcast can go large

Company strategy

#NBCFail: spoilers feed prime time, ‘silent majority’ happy, NBC says

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Company strategy

NBC: Nearly half of Olympics streams are from mobile, tablet