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carat

Consulting
      
                                      
                                        
                                        
                                        
                
      


      
              Description:

              
We leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance,…


      


            
        Location:

        London, United Kingdom
      


			

      






      
            


                  
                        People:

                  
                                          
													
													 anthony rhind
													
												
                                          
													
													 Brooke Bowhay
													
												
                                          
													
													 Diana Anderson
													
												
                                          
													
													 doug ray
													
												
                                          
													
													 Euan Jarvie
													
												
                  
            


      





      
      
        


            
             Family:

           
            logoDentsu Aegis Network 19
        


      

                        
                



                


                  






            






  
  

    
    

      

  

  
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The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script

                        

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Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

                        

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Look Local, Go Granular: How Carat Finds Audiences

                        

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‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite

                        

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Three New Buying Criteria For The Agency Of The Future: Carat’s Ray

        


    


    
    


    
    

  







  


    
    
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Carat Rides Out “Pitchapalooza” With $1.8bn In New Business: Doug Ray

        


    


    
    


    
    

  







  


    
    
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Ad Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie

        


    


    
    


    
    

  







  


    
    
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Data Gives Agencies Leverage Over Networks: Carat’s Ray

        


    


    
    


    
    

  







  


    
    
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Carat’s Rhind Welcomes Better Video Segmenting

        


    


    
    


    
    

  







  


    
    
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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

        


    


    
    


    
    

  







  


    
    
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Carat’s Rhind: Programmatic Exciting, And Often Impenetrable

        


    


    
    


    
    

  







  


    
    
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Carat’s Ray: Proving ROI Amid Real Media Convergence

        


    


    
    


    
    

  







  


    
    
        Industry Moves: FT.com’s Montgomery Joins BBC; Carat UK; Jaiku, Bingos.com
    
    


      

  

  
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Industry Moves: FT.com’s Montgomery Joins BBC; Carat UK; Jaiku, Bingos.com

        


    


    
    


    
    

  







  


    
    
        Industry Moves: Blyk Hires CEO From Carat For Belgian Launch
    
    


      

  

  
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Industry Moves: Blyk Hires CEO From Carat For Belgian Launch

        


    


    
    


    
    

  











         
Events 2

         

                                                      

                                             






  

    

      
      
    


    


      

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Beet Summit in Cannes: The Growing Impact of Video in a Cross-Screen World, hosted by Carat

       

    


    

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The Growing Impact of Video in a Cross Screen World, a Beet.TV Summit at Cannes, hosted by Carat

       

    


    

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Dentsu Aegis Network 19

                                           

                                         

                                    
                          

                                                              

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Where Addressable TV Fits In: Dentsu’s Stockton

  
    



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COVID-19 Has Changed Business Forever: Dentsu’s Naryani

  
    



  Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
    

    

  

  
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising

  
    



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Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis

  
    



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PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

  
    



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The ROI Of Advanced TV:  “You Can Prove it Now,” Samsung’s Michael Scott

  
    



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Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

  
    



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Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray