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UK’s BSkyB Investing in U.S. Digital Media and AdTech

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Unbundle TV Or Suffer: BSkyB’s Perchard

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No More Ratecards? Sky’s West On Addressable Ad Pricing

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BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

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UK’s BSkyB Sees A Third Of Subscribers Watch Mobile

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Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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