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  Executive Views

          

    
    

        
Adobe Relaunches “Auditude,” Integrated w/ company’s DMP

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  Company strategy

          

    
    

        
Auditude Will Manage Channel Five’s Online Video Ads

                        

             By Robert Andrews  
        

    

  



     



                  





      








                  






          
            


              

                          

                                    
                                         

                                           
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  Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness
    

    

  

  
  Executive Views

  

  
Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness

  
    



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  Executive Views

  

  
Live TV Is Getting Automated, Too: Adobe’s Gordon

  
    



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  Analyst Views

  

  
How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence

  
    



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  Executive Views

  

  
Adobe’s Eadie On The Reunification Of Media & Creative Agencies

  
    



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  Executive Views

  

  
NBCUniversal’s Rosen On Self-Serve Ad Tie-Up With Adobe

  
    



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  Executive Views

  

  
Adobe Advertising Cloud Extends Beyond TubeMogul’s Video Roots

  
    



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  Executive Views

  

  
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency

  
    



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  Executive Views

  

  
Adobe’s Towes Gears Up To Offer Ooyala Cloud Scale