AT&T – Context

AT&T

Integrated Telecommunication Services Description:

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas.

Location:
Dallas, TX,

United States Founded:
1876

People:

chris monteferrante

Fiona Carter

Maria Mandel Dunsche Matt Van Houten

Family:

DirecTV 7
WarnerMedia 10
- hbo 6
  - hbo nordic 1
- Time Warner 31
- Turner 20
  - CNN 20
  - Turner Sports 2
    - bleacher report 2
Xandr 24
- AppNexus 19
- clypd 11

Executive Views

Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation

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How AT&T Is Navigating Media Buying During A Pandemic: Carter

By Robert Andrews

Executive Views

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

By Robert Andrews

Executive Views

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

By Robert Andrews

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Executive Views

Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

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Executive Views

Addressable TV Can Unleash TV Ad Creativity

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Executive Views

Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche

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Executive Views

MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Executive Views

AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

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Company strategy

iPad: Overseas 3G Deals Unclear Until At Least Summertime

Mobile Content Bits: Ringtone Sales; Cupcake Served; VZ Navigator Global; AT&T ToS; Kiss A Girl

Company strategy

Mobile Content Bits: Ringtone Sales; Cupcake Served; VZ Navigator Global; AT&T ToS; Kiss A Girl

Events 1

The Dawn of Targeted TV Advertising, A Leadership Session with AT&T AdWorks at Cannes '15

DirecTV 7

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Executive Views

Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Brown

DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

Executive Views

DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

The Misperceptions Of Addressable: DIRECTV Advertising’s Groner

Executive Views

The Misperceptions Of Addressable: DIRECTV Advertising’s Groner

Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency

Executive Views

Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency

Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

Executive Views

Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

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Executive Views

DIRECTV Drawn To Magnite To Make Traditional TV Programmatic

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Executive Views

It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche

WarnerMedia 10

More

Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine

Executive Views

Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine

WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement

Executive Views

WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement

Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg

Executive Views

Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg

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Executive Views

Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi

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Executive Views

“Embrace Agility,” WarnerMedia’s Aversano Advises

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Executive Views

Addressable TV Is Going National: Beet Retreat Panel

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How HBO Max Is Finding Its UX: WarnerMedia’s Toeman

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At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss

Xandr 24

More

Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

Executive Views

Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin

Executive Views

Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin

In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

Executive Views

In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

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Executive Views

Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says

Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

Executive Views

Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

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Executive Views

Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer

How CTV Is Different In Europe: Xandr’s Soucaret

Executive Views

How CTV Is Different In Europe: Xandr’s Soucaret

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Executive Views

Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel

hbo 6

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Executive Views

HBO Nordic’s Backer Looks Beyond Scandinavia

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Company strategy

Times Launching Web Notifications Dashboard, TV Ad For Paid Pitch

Broadband Content Bits: BBC Comedy, Pirate Bay, HBO On 3, VOD Measurement

Company strategy

Broadband Content Bits: BBC Comedy, Pirate Bay, HBO On 3, VOD Measurement

FunnyOrDie Opening In UK; Teaming With Hat Trick And HBO

Company strategy

FunnyOrDie Opening In UK; Teaming With Hat Trick And HBO

FunnyOrDie Opening In UK; Teaming With Hat Trick And HBO

Company strategy

FunnyOrDie Opening In UK; Teaming With Hat Trick And HBO

Broadband Content Bits: NBC HD For BT, HBO For iTunes, Google TV Ads

Company strategy

Broadband Content Bits: NBC HD For BT, HBO For iTunes, Google TV Ads

Time Warner 31

More

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Executive Views

Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video

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Executive Views

Time Inc To Launch Mobile Video Content Channel

Social TV’s Zeebox Aims At U.S. Under Time Warner’s Forbes

Updated: Newsstand’s Few Early Adopters Have Stolen A March On Laggards

Company strategy

Updated: Newsstand’s Few Early Adopters Have Stolen A March On Laggards

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Another IPC Digital Director: Haymarket’s Gerry Joins Men’s Division

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IPC Ups Thornton To Head Women’s Digital Activities

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Industry Moves: IPC Digital, Notonthehighstreet, Banijay, Catwalk Queen

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Sports Illustrated’s McDonell On Apple: Our Subscribers Are Most Important

Turner 20

More

Laurie Shackell

Executive Views

Turner Follows Sports Fans After The Final Play: Shackell

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Executive Views

Focus On The Outcome: WarnerMedia’s Riess

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Executive Views

Xandr’s Ad Graph Will Scale Up To 5G

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Executive Views

Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

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Executive Views

Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss

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Executive Views

Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV

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Executive Views

Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair

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Executive Views

Turner’s Levy Sees Great ‘Race To The Middle’ Of Media

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Executive Views

HBO Nordic’s Backer Looks Beyond Scandinavia

CNN 20

More

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Executive Views

Semantics & Suitability Bring Brands Back To News: CNN’s Cook

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Executive Views

Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse

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Executive Views

App Audience Is Smaller But Better: CNN’s Wellen

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Executive Views

CNN Sees 2017 Ad Revenue Boost After Election ‘Entertainment’

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Executive Views

CNNgo By The Numbers: 9.5 Million Hours Views In March

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Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform

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Executive Views

CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains

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Executive Views

Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory

Turner Sports 2

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Executive Views

Cisco’s WebEx Swings Toward Remote TV Participation

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Executive Views

Next in Sports TV: Turner Has Massive Audience Watching Video Game Matches

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Executive Views

Bleacher Report Rises On Social Content, Co-Founder Says

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Executive Views

Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video

AppNexus 19

More

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Executive Views

Ad ID Consortium Ramps Up In Q2, AppNexus McCarthy Says

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Executive Views

GDPR Outcomes Still Unclear: AppNexus’ Shields

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Executive Views

Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains

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Executive Views

AppNexus Partnerships Tool Up For Programmatic TV

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AppNexus’ O’Kelley Fires Up Machine Learning-Powered DSP

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AppNexus’ Rubenstein: Machine Learning Enhances Ads

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Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein

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Executive Views

Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

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More

Executive Views

Now Part of Xandr, clypd Enters Next Phase

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Executive Views

Clypd Begins Decoupling Its Tech To Expand Clients: Burke

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Executive Views

The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu

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Digital & TV Sales Teams Are Merging, Clypd’s Burke Sees

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Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe

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Executive Views

After SpotX And Clypd, RTL Group Seeks More Investments In 2016

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Executive Views

RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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Executive Views

Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers