Ascential 143

Ascential plc, formerly EMAP, is a British business-to-business media business specialising in exhibitions & festivals and information services.

‘C’ Words & The Conscious Uncoupling: MediaLink’s Kassan On Life Under UTA

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Learning On The New Frontier: Ascential’s Harmon On Brands’ Commerce-Media Challenge

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Brands Want To Close The Loop On Outcomes: Wenda Millard

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From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness

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Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan

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Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview

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CMOs Share Their Priorities For Lions Council: Cannes’ Cook

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MediaLink’s Kassan Calls Creators To Inspire Brands At CLX

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With CLX, Cannes’ Benson Wants To Turn Brands In To Entertainers

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Viacom’s Gordon Promises Panel A New Phase Of OpenAP

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Can TV Be A Platform? A Cannes Panel Discusses

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Cannes By The Numbers, With Festival Chairman Thomas

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Holding Companies In Survival Of The Fittest: MediaLink’s Kassan

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Shorter Festival, More To Offer: Cannes Lion’s Managing Director Jose Papa

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Apple Onboard, Cannes’ Williams Plans More ‘Rigorous’ Festival

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MediaLink’s Millard Questions Preparedness For GDPR

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Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

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Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss

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Cannes Lions’ Organizer Eyes Continued Diversification

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Acquired By Cannes Owner, MediaLink Plays ‘Therapist’ To Ad Execs

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Cannes Lions Commits To Cannes For Next Decade, CEO Says

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From Data-Informed To Fully Addressable: Videology’s Ferber

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Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

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Brands Want More Info From Trading Desks: Unbound’s Brunick

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MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

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Civolution’s Teletrax Focuses On TV-Synced Digital Ads

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Bankoff Wants Vox’s Video On Mobile And Everywhere

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Shane Smith on Vice, Brands, Pinterest & Video For Millennials

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‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

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Advertising Must Get Back To Creativity: Starcom’s Richman

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BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

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TubeMogul’s Wilson Wants To Dismantle Video Silos

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable

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ZenithOptimedia Seeks Cross-Media Data Insight

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true[X] Gives Engaged Viewers Fewer, Better Ads

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Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas

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The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears

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Print Can Be Programmatic, Too: MediaMath’s Cox

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Data Unlocks Creativity: SMG’s Glucklish

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Collaboration Is Key To Creativity: SMG’s Parker

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Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon

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Technology Informs Cannes’ ‘Creative Nexus’: UM’s Cohen

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Partnership Is Fuel For Creativity: MediaLink’s Kassan

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Simulmedia’s Morgan: TV Finally Embracing Ad Tech

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Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

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This Is The Year Of Real-Time Data: Mindshare’s Bitterman

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Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

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