AOL – Context

AOL

["Internet"] Description:

AOL is a web portal and online service provider based in New York City.

Location:
New York, NY,

United States Founded:
1983

People:
dana dunne

jim norton

Jimmy Maymann

matt gillis

Family:

Verizon Media Group 7
- AOL 150
  - Adap.TV 12
  - advertising.com 1
  - aol networks 5
  - AOL On 5
  - engadget 3
  - platform-a 9
    - tacoda 2
  - precision demand 1
- huffington post media group 11
- Yahoo 141
  - flurry 3
  - Tumblr 8
  - yahoo japan 1
  - yahoo music 1

Executive Views

AOL Brings Self-Serve Ad Options To Small App Makers

By Robert Andrews

Executive Views

WPP’s Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly

By Robert Andrews

Executive Views

Publishers Going Off-Deck And Out-Stream, AOL Survey Finds

By Robert Andrews

Executive Views

Don’t Give Up TV’s Broad Reach: AOL’s Ackerman

By Robert Andrews

Interviews 7

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Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion

By Robert Andrews

Interview: Joanna Shields, president, AOL people networks: Audience first, profit later

By Robert Andrews

Interview: Joanna Shields, President, AOL People Networks: Audience First, Profit Later

Interview: Joanna Shields, President, AOL People Networks: Audience First, Profit Later

By Robert Andrews

Interview: Brendan Condon, International Head, AOL’s Platform-A: Coming To Europe

Interview: Brendan Condon, International Head, AOL’s Platform-A: Coming To Europe

By Robert Andrews

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@ EconSM: Interview: Ron Grant, President, AOL: Bebo Will Return Us To Our Roots

By Robert Andrews

@ EconSM: Interview: Ron Grant, President, AOL: Bebo Will Return Us To Our Roots

@ EconSM: Interview: Ron Grant, President, AOL: Bebo Will Return Us To Our Roots

By Robert Andrews

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Interview: Joanna Shields, President, Bebo: AOL Was First Suitor; ‘Attractive Bids’; Staffing Up

By Robert Andrews

Executive Views 47

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Executive Views

AOL Brings Self-Serve Ad Options To Small App Makers

By Robert Andrews

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Executive Views

WPP’s Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly

By Robert Andrews

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Executive Views

Publishers Going Off-Deck And Out-Stream, AOL Survey Finds

By Robert Andrews

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Executive Views

Don’t Give Up TV’s Broad Reach: AOL’s Ackerman

By Robert Andrews

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Executive Views

AOL’s Content Team Takes Charge To Clean Up Ads

By Robert Andrews

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Executive Views

Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss

By Robert Andrews

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Executive Views

AOL to Up Video Production for its Media Brands In 2016, Maymann

By Robert Andrews

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Executive Views

Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery

By Robert Andrews

Tim Armstrong’s Personal Mantra: Make Other People Successful

By Robert Andrews

Old Media Resurface In A World Of Change: Susan Lyne

By Robert Andrews

Success And Failure Are Two Sides Of Same Coin: AOL’s Armstrong

By Robert Andrews

News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

By Robert Andrews

AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

By Robert Andrews

“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

By Robert Andrews

AOL Goes Short At Prime-Time To Reach Viewers: Martinez

By Robert Andrews

Ad Creatives Going Through Renaissance: AOL’s Martinez

By Robert Andrews

Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

By Robert Andrews

TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

By Robert Andrews

AOL Ad Chief: Unified Programmatic Platform Launching Soon

By Robert Andrews

Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

By Robert Andrews

Video Touches TV-Shy Millennials: AOL’s Anderson

By Robert Andrews

Video Is The Web’s Third Age: AOL’s Martinez

By Robert Andrews

Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

By Robert Andrews

HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap

By Robert Andrews

Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

By Robert Andrews

Programmatic Video Ad Spending Growing in Europe, Adap.tv study

By Robert Andrews

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

By Robert Andrews

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

By Robert Andrews

AOL Announces 16 Video Shows In 2014 NewFront Slate

By Robert Andrews

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

By Robert Andrews

AOL Set To Launch Mobile Native Ad Unit

By Robert Andrews

AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

By Robert Andrews

AOL’s Gabriel on the Importance of Being “Full-Stack”

By Robert Andrews

AOL’s Lord: Optimization Trumps Reach For Advertisers

By Robert Andrews

Adap.tv CEO: We are “fighting ad fraud until it disappears”

By Robert Andrews

AOL’s Lord: 2014 Is All About ‘Programmatic 2.0’

By Robert Andrews

AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

By Robert Andrews

Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates

By Robert Andrews

Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

By Robert Andrews

AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

By Robert Andrews

AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB

By Robert Andrews

AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

By Robert Andrews

AOL Launches Video Insight Tool to Provide Deep Data on Views

By Robert Andrews

AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock

By Robert Andrews

AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

By Robert Andrews

FreeWheel’s Heller: Video Audience Is Still Untapped

By Robert Andrews

New Media Resolutions #7: Dana Dunne, CEO, AOL Europe

By Robert Andrews

Company strategy 47

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Company strategy

HuffPo goes to Italy, asks more of UK edition

By Robert Andrews

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Company strategy

Mail.ru Yanks Domestic Ads From ICQ

By Robert Andrews

USA – Business – TechCrunch Disrupt Conference

Company strategy

What Does AOL’s Life After Access Look Like?

By Robert Andrews

AOL At The Maxim Party Powered by Motorola Xoom

Company strategy

AOL Closing Music And Sport Sites In UK

By Robert Andrews

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Company strategy

Updated: HuffPo’s UK Edition Launches July 6, 10 More Editions Planned

By Robert Andrews

USA – Business – TechCrunch Disrupt Conference

Company strategy

No European Job Cuts For AOL This Time

By Robert Andrews

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Company strategy

AOL Will Keep Bebo’s SF Office, Staff Get Severance Package

By Robert Andrews

Tweet Of The Day: Steve Case On AOL’s Bebo Sale

Company strategy

Tweet Of The Day: Steve Case On AOL’s Bebo Sale

By Robert Andrews

Ads Round-Up: Sky Red Button, Blinkx Targeting, AOL Images

By Robert Andrews

Bebo Extends Yahoo Ad Sales Deal, But AOL Will Bring In-House

By Robert Andrews

IPC Reorgs Digital Sales, Director From AOL, Two Layoffs

By Robert Andrews

A Year Late, AOL Launches Spinner Music Blog In UK

By Robert Andrews

AOL ‘Likely To Keep Bebo’? We’ll Soon Know

By Robert Andrews

‘Bebo Will Stay Part Of AOL’, UK Exec Says

By Robert Andrews

Bebo Fades In To Background At Spun-Off AOL

By Robert Andrews

AOL Brings Another Niche Blog To UK; How About TMZ, Engadget?

By Robert Andrews

Bebo Co-Founder: AOL Sale Would Be ‘Mildly Disappointing’

By Robert Andrews

AOL Europe Restructure, Layoffs Picture Unclear So Far

By Robert Andrews

AOL, Time Warner, Bebo Deny A Sale Is In The Offing

By Robert Andrews

Balderton targets downturn innovation with $430m new venture capital fund

By Robert Andrews

New Media Resolutions #7: Dana Dunne, CEO, AOL Europe

By Robert Andrews

AOL Relaunching Bebo; Bringing Frenemies Under Its Roof

By Robert Andrews

Broadband Content Bits: Kirill For Xbox, AOL Rates Beauties, MusicBrainz, Berlusconi In Premiere

By Robert Andrews

AOL ‘Evaluating’ Engadget UK Launch, Other Blogs Under Consideration

By Robert Andrews

Reports Say Yahoo, AOL Doing Due Diligence For Tie-Up, But Sources Tell Us Not So Fast

By Robert Andrews

AOL’s Platform-A Now Open In UK

By Robert Andrews

AOL, O2, Microsoft On Board Of New Child Safety Group

By Robert Andrews

Round-Up: BBC Music, Aardman Wii Game, AOL/Bebo

By Robert Andrews

eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda

By Robert Andrews

AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins

By Robert Andrews

News Corp Did Look At Bebo For $100 Million; AOL Reckons $850 Million ‘Not Much’

By Robert Andrews

AOL Bringing Men’s, Music Blog Brands To UK

By Robert Andrews

Lycos Europe Courts AOL, Others; Asks For $315.2 Million: Report

By Robert Andrews

Lycos Europe Courts AOL, Others; Asks For

By Robert Andrews

AOL Radio Launches – Last.fm By Another Name

By Robert Andrews

Bebo’s Birch Tight-Lipped On AOL Deal; Talks Around Numbers

By Robert Andrews

Mobile Content Bits: 3 UK Adds Fun Text; AOL And Time.com on iPhone; Egyptian Ads; RollingStone.com

By Robert Andrews

AOL-Bebo: What’s It Mean For Bebo’s Yahoo Deal?

By Robert Andrews

AOL-Bebo: Falco: ‘Gamechanging For AOL’; Shields: Didn’t Plan To Sell; Birches Out Of Picture

By Robert Andrews

AOL To Supply Ads For The Spectator, The Business Online Mags

By Robert Andrews

AOL Agrees To Voluntary Redundancy Package For UK Job Cuts

By Robert Andrews

AOL Europe Job Losses Unclear As US Sheds 1,200 Staff

By Robert Andrews

AOL Sells Philippines Call Center For $7.2 Million; Launches Spanish Portal

By Robert Andrews

AOL Embarks On 18-Month European Ad Grab, Starting In Italy

By Robert Andrews

Microsoft-Powered Net TV Platform LiveStation In Beta; Ex AOL Europe CEO Joins Board

By Robert Andrews

AOL offers shoppers Shortcuts coupons

By Robert Andrews

AOL, UKTV Strike Lifestyle TV Content Deal, Broadcaster’s Biggest So Far

By Robert Andrews

Conference reports 2

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Conference reports

Video: How to make digital content blow up

By Robert Andrews

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Conference reports

HuffPo is not for sale, except maybe at the right price

By Robert Andrews

M&A analysis 11

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AOL Selling ISP? Some Lessons From Europe

By Robert Andrews

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AOL Buys GoViral Video Network For Up To $96.7 Million

By Robert Andrews

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Bebo Sold To Criterion; Armstrong’s Staff Memo; Tax Gain For AOL

By Robert Andrews

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AOL Offloading Affiliate Marketer Buy.at, ‘Reviewing Our List Of Assets’

By Robert Andrews

UK Bits: PCC Complaints; Ex-AOLers Back Start-Up; Broadband Speeds; Fathom Acquired

Funding analysis

UK Bits: PCC Complaints; Ex-AOLers Back Start-Up; Broadband Speeds; Fathom Acquired

By Robert Andrews

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Interview: Joanna Shields, President, Bebo: AOL Was First Suitor; ‘Attractive Bids’; Staffing Up

By Robert Andrews

AOL-Bebo: Falco:

AOL-Bebo: Falco:

By Robert Andrews

AOL-Bebo: Balderton VCs Reap $140 Million From Acquisition

Funding analysis

AOL-Bebo: Balderton VCs Reap $140 Million From Acquisition

By Robert Andrews

AOL-Bebo: Balderton VCs Reap $140 Million From Acquisition

By Robert Andrews

AOL Buying Bebo For $850 Million

By Robert Andrews

Rumourbusting: Bebo/Murdoch, Free Indie, WAYN/AOL

By Robert Andrews

Earnings analysis 6

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Earnings analysis

AOL ad sales go on growing, but U.S. display ‘off-tune’

By Robert Andrews

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Earnings analysis

Bebo Accounts: Sales Fell Immediately Under AOL

By Robert Andrews

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Earnings analysis

Earnings: Time Warner’s Q2 Profit Slips; AOL Down 28 Percent, Time Inc. Plummets 53 Percent

By Robert Andrews

Earnings: Carphone Confirms Split; iPhone/Dongles Drive Mobile; AOL Name To Disappear

Earnings analysis

Earnings: Carphone Confirms Split; iPhone/Dongles Drive Mobile; AOL Name To Disappear

By Robert Andrews

Earnings: Carphone Confirms Split; iPhone/Dongles Drive Mobile; AOL UK Name To Disappear

Earnings analysis

Earnings: Carphone Confirms Split; iPhone/Dongles Drive Mobile; AOL UK Name To Disappear

By Robert Andrews

Earnings: AOL Integration To Cost Carphone Warehouse Up To £22 Million

Earnings analysis

Earnings: AOL Integration To Cost Carphone Warehouse Up To £22 Million

By Robert Andrews

Industry moves 29

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Industry Moves: MSN UK, BBC.com, HuffPo Staff Up On Content; And More

By Robert Andrews

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AOL Rejigs Europe Leadership: Burns Out, GoViral Chiefs Up

By Robert Andrews

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AOL’s Levick Is Spotify’s New Chief Advertising Officer

By Robert Andrews

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Industry Moves: CNBC, AOL, RadiumOne Digital Sales Changes

By Robert Andrews

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AOL-HuffPo Adds Twitter’s Biz, Montorio, Swallows Politics Daily

By Robert Andrews

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AOL Calls Media Director Shing To Be Its ‘Digital Prophet’

By Robert Andrews

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AOL’s European Media Director Downing Has Left

By Robert Andrews

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AOL Still Staffing Up European Media Division

By Robert Andrews

AOL Picks European Media Director Downing From Hearst Digital

By Robert Andrews

Industry Moves: AOL Advertising, Adconion, Ben Hammersley, Ilana Fox

By Robert Andrews

AOL Europe Calls Up Another Bebo Exec; Sweeney To Run Video

By Robert Andrews

Industry Moves: Platform-A’s Burns Replacing Ex-AOL UK MD Steckler

By Robert Andrews

Microsoft Ad Exec Peck Joining AOL

By Robert Andrews

Industry Moves: OMD UK Digi, PPA CEO, Rubicon/AOL, INM Ads

By Robert Andrews

Industry Moves: AOL’s Platform-A International Head Also Set For New Role

By Robert Andrews

Bebo’s Euro VP Joining AOL Proper; Where Now For The Social Net?

By Robert Andrews

Industry Moves: AOL Europe CEO Dunne Leaving After Reorg

By Robert Andrews

AOL Europe CEO Dunne Leaving After Reorg

By Robert Andrews

AOL’s People Networks President Shields Quitting, Back To London

By Robert Andrews

AOL’s People Networks President Shields Stepping Down

By Robert Andrews

Industry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google

By Robert Andrews

Industry Moves: AOL Europe Picks Lister As SVP Operations

By Robert Andrews

Industry Moves: Ex-AOL CEO Jonathan Miller Becomes OpenX Chair

By Robert Andrews

Industry Moves: AOL Tech VP, Mirror Partnerships

By Robert Andrews

Industry Moves: AOL Re-Appoints Sales Director; GCap CEO Talk

By Robert Andrews

Industry Moves: Blyk Snags Telegraph Exec; AOL’s Ivey For Times; Sony Raids Disney

By Robert Andrews

Updated: Industry Moves: AOL UK Names MD; BBC Hires Kazaa Developer

By Robert Andrews

Industry Moves UK: AOL Europe Loses Moore, Gains Steckler

By Robert Andrews

Industry Moves UK: CNET; AOL

By Robert Andrews

Market indicators 3

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Executive Views

Publishers Going Off-Deck And Out-Stream, AOL Survey Finds

By Robert Andrews

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Executive Views

TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

By Robert Andrews

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Executive Views

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

By Robert Andrews

Events 6

AOL at DMEXCO

AOL NewFront 2014

Verizon Media Group 7

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Executive Views

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

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Executive Views

Verizon Media’s Multi-Layered Data Offering: Lucas

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Executive Views

Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas

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Executive Views

GDPR Could Fuel Subscription Content: Oath’s Mahlman

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Executive Views

Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

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Executive Views

In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis

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Executive Views

Oath’s Mahlman Targets Mobile Video & Europe As Priorities

Adap.TV 12

More

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Executive Views

Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

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Executive Views

TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

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Executive Views

Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

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Executive Views

Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

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Executive Views

Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

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Executive Views

Programmatic Video Ad Spending Growing in Europe, Adap.tv study

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Executive Views

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

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Executive Views

Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

advertising.com 1

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Executive Views

“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

aol networks 5

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Executive Views

AOL Set To Launch Mobile Native Ad Unit

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Executive Views

AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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Executive Views

AOL’s Lord: Optimization Trumps Reach For Advertisers

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Executive Views

AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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Executive Views

AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

AOL On 5

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Executive Views

AOL Announces 16 Video Shows In 2014 NewFront Slate

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Executive Views

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

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Executive Views

AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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Executive Views

AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock

AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

Executive Views

AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

engadget 3

AOL Brings Another Niche Blog To UK; How About TMZ, Engadget?

Company strategy

AOL Brings Another Niche Blog To UK; How About TMZ, Engadget?

AOL ‘Evaluating’ Engadget UK Launch, Other Blogs Under Consideration

Company strategy

AOL ‘Evaluating’ Engadget UK Launch, Other Blogs Under Consideration

Engadget seeks to regain trust after Apple blunder

Company strategy

Engadget seeks to regain trust after Apple blunder

platform-a 9

More

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Industry Moves: Platform-A’s Burns Replacing Ex-AOL UK MD Steckler

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Industry Moves: AOL’s Platform-A International Head Also Set For New Role

Platform-A Differentiates From Phorm, Flirts With Bebo, Going To Japan

Company strategy

Platform-A Differentiates From Phorm, Flirts With Bebo, Going To Japan

Advertising Round-Up: Oodle/AdTrader, Ofcom Backs Behavioural; Specific Media; Platform-A

Company strategy

Advertising Round-Up: Oodle/AdTrader, Ofcom Backs Behavioural; Specific Media; Platform-A

Platform-A Goes To France; Integration Not Complete Yet

Company strategy

Platform-A Goes To France; Integration Not Complete Yet

AOL’s Platform-A Now Open In UK

Company strategy

AOL’s Platform-A Now Open In UK

Industry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google

Industry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google

AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins

Company strategy

AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins

precision demand 1

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Executive Views

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

tacoda 2

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Executive Views

Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda

Company strategy

eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda