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We are engineers, analysts, data scientists, media experts, marketing strategists and political operatives. Our team of data scientists pioneered the field of TV data analytics. We have a relentless pursuit of certainty, and we offer unique, independen…

Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal

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Computing Power Can Convert Reluctant Advertisers: 605’S Horner

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Attribution Is A House Of Cards: 605’s Levine

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Overcoming Concern On Viewer Data Sharing: 605’s Horner

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Television Transformation Will Be Driven by Consumer Experience, 605’s Levine

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At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss

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TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine

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Addressable TV Hitting Scale: 605’s Horner

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AI To Predict Ad Success From The Storyboard: 605’s Shirole

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How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine

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Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta

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How 605 Is Helping Brands Measure Effects: Dolan explains

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605’s Tatta Goes ‘Full-Funnel’ On TV Ad Measurement

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How 605 Has Helped Charter’s Data-Driven TV Ad Sales

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A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain

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With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally

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Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

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605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts

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INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan

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Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data

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