4C Insights 16

Win the battle for consumer attention with our data science and marketing technology. See how 4C helps you make multi-screen magic.

Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman

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Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

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What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

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4C’s Neuhauser On The Evolution Of Ad-Tech Fees

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Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta

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Horizon Taps 4C Insights For Better TV Targeting, Gupta Says

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4C, Mediaocean Integration Aligns Social & TV Ad Buying

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4C’s Goldman Sees Ad Opportunity Become Reality

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‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says

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TV-Synced Ads Plugged In To 4C Platform

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How Brands Can Reach Rivals’ Audience via The Second Screen

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Tapad’s O’Loughlin Shows Ad Effect Across Devices

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4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

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Civolution’s Teletrax Focuses On TV-Synced Digital Ads

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Philips To Merge Teletrax In To Content ID Unit

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Measuring & Monetising TV In The Multiplatform Marketplace

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