4As logo

4As

Consulting
      
                                      
                                        
                                        
                
      


      
              Description:

              
The American Association of Advertising Agencies is a US trade association for advertising agencies.


      


            
        Location:

        New York, NY, United States
      


			      
        Founded:

        1917
      
			

      






      
            


                  
                        People:

                  
                                          
													
													 Alison Pepper
													
												
                                          
													
													 Ashwini Karandikar
													
												
                                          
													
													 marla kaplowitz
													
												
                                          
													
													 Nancy Hill
													
												
                  
            


      





      

                        
                



                


                  






            






  
  

    
    

      

  

  
  Executive Views

          

    
    

        
Back To The Future: 4As’ Kaplowitz On Context

                        

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The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar

                        

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Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design

                        

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Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says

                        

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        Making Responsible Media A Reality:  Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
    
    


      

  

  
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Making Responsible Media A Reality:  Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

        


    


    
    


    
    

  







  


    
    
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Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath

        


    


    
    


    
    

  







  


    
    
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News Is Brand-Safe: 4As’ Kaplowitz

        


    


    
    


    
    

  







  


    
    
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4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies

        


    


    
    


    
    

  







  


    
    
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Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

        


    


    
    


    
    

  











         
Events 6

         

                  
                  
                  
                                                      

                                             






  

    

      
      
    


    


      

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4A's Transformation 2015 presented by Videology

       

    


    

      17
    


                                      

                           
                                                      

                                             






  

    

      
      
    


    


      

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4A's Transformation 2016 Miami, presented by The Trade Desk

       

    


    

      11
    


                                      

                           
                                                      

                                             






  

    

      
      
    


    


      

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4A's Transformation 2017 presented by Extreme Reach

       

    


    

      4