Beet Media 3,438

TV & Digital Ad Teams Must Come Together: Hulu’s Davidov

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End Of Cookies Is Good News: LiveRamp’s Howe

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Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson

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Samsung Ads Explores Mobile-TV Ad Connection: Scott

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Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech

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Data-Driven Means Data-Cleaning: Comscore’s Hinnant

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Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution

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In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins

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Many Agencies Still Have Media Silos: Amobee’s Smolin

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Context Is King: ZEFR’s Raddon On Video Brand Suitability

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Adcuratio’s Narasimhan On Connecting Ad Spots

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Linear & Advanced TV Are Better Together: NCSolutions’ Brothers

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Attribution Is A House Of Cards: 605’s Levine

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Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes

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Commmonality Is Key: Samba TV’s Ackerman

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Inside The Mouse’s Data House, With Disney’s McGraw

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Plug Connected TV’s Knowledge Gap: Innovid’s Chalozin

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Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’

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Streaming Wars Heat Up as Xumo is Sold to Comcast

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Addressable Scale Is Growing: LiveRamp’s Prasad

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Strength In Offline & TV: Experian’s Danaher

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Interoperability Is Key: VideoAmp’s Levine

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Blockchain Can Ease Connected TV Ad Tax: Manningham

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Xandr Goes To Mexico: Paley On LatAm Expansion

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Addressable Is More Than TV Targeting: DISH’s Arrix

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Tru Optik Draws A Line From TV To Smart Speakers: Swanston

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Defining ‘Deterministic’: DISH’s Bokhari Goes Granular

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Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’

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Six Steps To Converged Ads: 4C’s Gupta

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Balancing ACR & CCPA: Samba TV’s Ackerman

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More Measurement Is Coming: Spectrum Reach’s Norris

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Linear TV Is Going Addressable & National: Comscore’s Hinnant

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TVbeat Coming To America, Farazin Says

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Making Ad Buying Easier: DISH’s Robertson

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SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand

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Overcoming Concern On Viewer Data Sharing: 605’s Horner

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Brands Can Bring First-Party Data Direct To TV: Samsung’s Scott

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Vizio TVs Updated For OAR Ads: Inscape’s McAfee

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Advertisers Are Rebooting Their Content: Samsung Ads’ Kim

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Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa

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TVSquared’s Kinsella Offers OTT Attribution With A Twist

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What Comes After Cookies? Teads’ Daily Examines

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Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno

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Addressable Extends Ads’ National Reach: DISH’s Arrix

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True Data Makes Agencies ‘Thoughtful’: Proof’s Tran

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Samsung’s Scott Welcomes Vevo To TV Plus

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Vevo Finds Longer Viewing Sessions On Connected TV: Butler

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New Dawn For TV Upfronts: Amobee’s Smolin

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‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale

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OpenAP Wants More Publishers On Board, Davis Says

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