Beet Media 3,438

Brands Want To Close The Loop On Outcomes: Wenda Millard

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History Creates Context: Magnite’s Kershaw On Life After Identifiers

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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith

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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising

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Scaling Post-Production Brand Insertion: TripleLift’s Eifler

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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose

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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

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Fixed Fees Are Fairer: Beeswax’s Jones

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FreeWheel Buying Beeswax to Enable Publisher Audience Extension

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Retailers Are The New Media Giants: Furious’ Swartz

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Stitching Together Nationwide Ad Reach: AMC’s Adlman

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Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall

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Let’s Get First-Party Started: Havas Media’s Mann On Brands’ Data Activation

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Samsung Ads Combines Linear & Streaming Ad Outcome Measurement

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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

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Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson

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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative

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PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham

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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald

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In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact

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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

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Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says

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Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker

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iSpot.tv’s Demographic Upgrade Aligns TV & CTV

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How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi

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Nielsen’s New Roadmap For Unifying Media Measurement Explained

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Addressable TV Gets Real In 2021: Magna Global’s Anson

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People, Not Proxies: Matterkind’s Mihkels On Modern Marketing

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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens

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Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik

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The New Local: Mediaocean’s Kane Aims To Automate Ad Sales

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The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti

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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count

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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo

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CTV Becoming Mostly Programmatic: GroupM’s Moore

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With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

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The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV

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How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton

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Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment

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How New York Interconnect Serves The Big Apple On A Plate

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Fraud Follows The Money To TV: DoubleVerify’s Woolway

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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane

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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data

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Video Outcomes Can Be Measured: 360i’s Rozen

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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner

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Look Local, Go Granular: How Carat Finds Audiences

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OpenAP 2021: Cross-Platform, Davis Says

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Keep Calm & Advertise On: VAB’s Cunningham

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Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld

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TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

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