Interview story 3,438

Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix

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Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme

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Simulmedia’s Morgan On 2023 Macro Media Shifts

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Take Control & Get Sustainable: Index Exchange’s Goode

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Relevance Remains In A World With Less Identity: Bayer’s Gelb

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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center

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Beyond The 30: Roku Leans In To New Formats, Original Content

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Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’

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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes

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Context Levels The Playing Field: Index Exchange’s Barash

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Kargo Acquires Video Ad Server VideoByte

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For T-Mobile, The New Mobile Advertising Is In-Car

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Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf

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Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker

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Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari

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Ecosystem Enhancements On Clinger’s Beet Retreat Agenda

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Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved

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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel

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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies

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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights

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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

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IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization

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How To Harness The Evolution Of Clean Rooms: Habu’s Stratton

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Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale

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Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration

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Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’

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‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef

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Not All Clean Rooms Are Equal: Choreograph’s Olivieri

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Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

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Best Buy Runs Faster To The Clean Room: Mark Heitke

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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin

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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms

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GM’s Kapoor Is Kicking The Tires Of Ad Clean Rooms

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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney

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Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff

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Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin

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Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode

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Vevo Re-Invents Music TV With Huge Streaming Footprint

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Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion

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David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory

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Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

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Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness

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Software Can Sooth Complexity In Modern TV Ads: Realytics

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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui

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The Joys Of TV Complexity: CBS’ Subramanyam

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Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor

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Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller

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