Interview 209

Vevo Re-Invents Music TV With Huge Streaming Footprint

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Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness

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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui

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Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller

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Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis

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The Data Runs Deep For New ITVX Platform

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Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint

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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters

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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads

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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement

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ITVX & Planet V Pushing Forward UK Programmatic TV

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Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage

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Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

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UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs

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The Power of Content: Why Corona pairs content with paid media

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Why Mastercard believes brands should embrace publishers

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The Power of Emotion: Callaly engages honesty to feed the funnel

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IHS Markit’s Knapp: Ad agencies challenged by SaaS

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IHS Markit’s Harding-Rolls: Games are VR’s Trojan Horse

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IHS Markit’s Kent: Google has best digital assistant prospects

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IHS Markit’s Knapp: TV is not dying

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‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

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Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’

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‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency

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‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising

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The Information’s Jessica Lessin on building a subscription business – video

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Rightster Bags New Content Deals After IPO

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‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

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Video’s Programmatic Flip Is In The Bidded Switch

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Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”

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Unruly’s Townend: Human Emotion Can Turbocharge Programmatic

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Nielsen’s Bradford: TV & Online Measurement Are Coming Together

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Responsive Design Is Key To Cross-Platform Advertising

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GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar

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IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

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GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

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Unruly’s Townend: Programmatic Ads Must Embrace Emotion

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Perform Group’s Wilson: TV Metrics Work For Online Video Buyers

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IAB’s Chester: Programmatic Has Significant Market Share

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

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Rightster CEO: Post-IPO, Acquisition Talks Already Under Way

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Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

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Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

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Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger

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Interview: Google expands mobile mag products amid web threat

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Interview: Spotify exec on royalties and keeping labels happy

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