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Home
Robert Andrews
10,886
Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver
By
Robert Andrews
5th November 2019
LiveRamp’s Metcalfe Entices MVPDs To The Audience-Buying Future
By
Robert Andrews
4th November 2019
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
By
Robert Andrews
3rd November 2019
Brands Need To Break Data Silos: LiveRamp’s Grammier
By
Robert Andrews
1st November 2019
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
By
Robert Andrews
31st October 2019
TV Companies Partnering Better With Agencies: Amobee’s Smolin
By
Robert Andrews
30th October 2019
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
By
Robert Andrews
29th October 2019
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
By
Robert Andrews
29th October 2019
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
By
Robert Andrews
28th October 2019
How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
By
Robert Andrews
25th October 2019
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
By
Robert Andrews
25th October 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
By
Robert Andrews
24th October 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
By
Robert Andrews
23rd October 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
By
Robert Andrews
22nd October 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
By
Robert Andrews
21st October 2019
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
By
Robert Andrews
18th October 2019
SAP’s Tillman Has Fun Finding Influencers Through TV
By
Robert Andrews
17th October 2019
WFA’s Loerke Is Up For The Fight With Tech Platforms
By
Robert Andrews
14th October 2019
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
By
Robert Andrews
14th October 2019
Twitter Is Where Brands Go Live: Maheu
By
Robert Andrews
12th October 2019
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
By
Robert Andrews
11th October 2019
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
By
Robert Andrews
11th October 2019
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
By
Robert Andrews
10th October 2019
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moskowitz
By
Robert Andrews
10th October 2019
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
By
Robert Andrews
10th October 2019
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
By
Robert Andrews
10th October 2019
What’s Driving In-Car Ads: Connected Travel’s Biniak
By
Robert Andrews
10th October 2019
Cardlytics Banks On Purchase Data To Measure Ads
By
Robert Andrews
10th October 2019
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
By
Robert Andrews
8th October 2019
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
By
Robert Andrews
8th October 2019
Viewers Like Ads, But Not Too Often: Xandr Research
By
Robert Andrews
8th October 2019
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
By
Robert Andrews
8th October 2019
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
By
Robert Andrews
8th October 2019
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
By
Robert Andrews
8th October 2019
Gray’s Howell Welcomes ‘Game-Changing’ ATSC 3.0 Standards
By
Robert Andrews
8th October 2019
AI To Predict Ad Success From The Storyboard: 605’s Shirole
By
Robert Andrews
7th October 2019
Hippo Builds Insurance Brand With Local Knowledge: Collins
By
Robert Andrews
6th October 2019
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
By
Robert Andrews
6th October 2019
The New Auto Advertising Is Precise: TEGNA’s Fagan
By
Robert Andrews
6th October 2019
MasterCard Harnesses Spend Data For Marketing, CMO Rajanmannar Says
By
Robert Andrews
4th October 2019
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
By
Robert Andrews
4th October 2019
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
By
Robert Andrews
4th October 2019
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
By
Robert Andrews
3rd October 2019
IPG’s Engelgau On Identity & People In Marketing
By
Robert Andrews
3rd October 2019
Email Is Under-Used And Episodic: Epsilon’s Benyo
By
Robert Andrews
3rd October 2019
OpenX’s Parsons On The Search For A New Cookie
By
Robert Andrews
3rd October 2019
Local TV Will Go Impression-Based: WideOrbit’s Mathewson
By
Robert Andrews
3rd October 2019
How Impressions Will Boost Local TV: WideOrbit’s Offeman
By
Robert Andrews
3rd October 2019
Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger
By
Robert Andrews
2nd October 2019
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
By
Robert Andrews
2nd October 2019
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