Richard Shotton 9

Astroten

For customer appreciation, just add inertia

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Fixing the false consensus effect

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Why big ad budgets signal quality and confidence

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The importance of staying on-point

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Brands are judged on those they surround themselves with

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How words work – framing moves the needle

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Beyond noticeability: how to combat brand rejection

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The wisdom of wit

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Why we need something solid to hang on to

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