Web stats auditor comScore has introduced a new ‘visits’ metric to augment its ‘page views’ tracking after conceding its previous system unfairly represented Yahoo!
Yahoo! protested in December after comScore data placed it behind MySpace for pages viewed. Yahoo!’s increasing use of AJAX means users create fewer page views because tasks can be completed without reloading pages.
Yahoo!’s Peter Daboll wrote last week at the Yodel Anecdotal blog:
Now charts released by comScore last night using the new measurements place Yahoo! top of the tree, ahead of MySpace and Google.
Jack Flanagan, comScore’s Media Metrix executive vice president, said:
See also our related blog post about the ‘death of the page impression’.