CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads.
“There’s a lot of data … our advertisers would love to have the ability to work across the Gannett footprint,” Cars.com national sales VP Michael Kraut tells Beet.TV in this video interview.
“(Users’) search criteria are great attributes for targeting. For an OEM that’s got a minivan, third-row (seat) shoppers is a big subset for them to target – we’re now uncovering all those data elements … it’s a big initiative for us moving in to 2015.”
But Kraut says Cars.com remains focused on pleasing consumers before advertisers, in order to generate a win-win for all sides.
Daily was interviewed by Beet.TV executive producer Andy Plesser at the Beet.TV video summit about video advertising outside of the pre-roll. The event was presented by Teads.