The Guardian is planning a “stealthy” launch for its forthcoming U.S. online edition. In an in-depth interview with paidContent:UK, Guardian Media Group (GMG) CEO Carolyn McCall said GuardianAmerica.com, launching this month or next, would roll out gradually to target frustrated readers of domestic American news media.
– Transatlanticism: McCall said GuardianAmerica.com (which redirects to the UK site for now) is an effort to increase the loyalty of U.S. visitors, many of whom come to Guardian Unlimited via search: “We