Bristol-based Coull.tv – a video upload site allowing users to mark areas of clips to be tagged or otherwise made mouse-aware – gets some link love in this Reuters piece focusing on the “interactive video” for the wonderful Arcade Fire’s Neon Bible single. Reuters’ (NSDQ: RTRSY) angle is that such videos (this one lets viewers control the singer’s movements during his song and cost $15,000) will be produced increasingly as dedicated online eye candy to grab listeners’ attention.
In fact, Flash music toys have been a web fixture for years – Coull’s site is more about marking out portions of a video for tagging in the same way faces in Facebook photos can be identified. Still, that doesn’t mean music videos (or advertisers) couldn’t find application here – Coull.tv worked with Universal Music Group in the UK to add hyperlinks to the video for Arcade Fire’s Canadian compatriots RyanDan (a pop-opera duo)… click the box around either Ryan or Dan for more info about either crooner.