— Orange: The telco has trialled interactive ads for the first time over its ADSL TV service in France. It just finished a pilot campaign for Citroen, consisting of interactive banners on its Orange Sport Info IPTV channel. Selecting the banner with a remote control took viewers to a product minisite. The trial will now be adopted across all Orange TV services in H109. No fear of that including the UK, where IPTV has been put on ice. Release.
— Zattoo: The desktop PC TV app, which is broadcasting UK free-to-air channels under what it says is a legal loophole, will stream five of those channels (BBC1, BBC2, ITV1, Channel 4 and BBC News) in “full TV resolution” over Christmas. The “HiQ” channels will come in 576×528 pixels, in response to user demands for higher quality. It’s pitched as a Christmas offer and ends January 14. The holiday period is likely to mean reduced strain on Zattoo servers. Rival Livestation points out it already streams at 512×288 (16×9), as well as 448×288 (14×9) and 384×288 (4×3 )