Suddenly, there’s a flurry of mobile advertising platform activity. The latest on the pile – Mojiva has landed a $7 million second venture funding round.
The money will go toward global expansion for its Mobile Ad Serving Technology ad serving platform and its display ad network, the company says.
The round is led by UV Partners but also comes from Bertelsmann Digital Media Investments, the German media company’s VC wing, which stumped up the bulk of Mojiva’s £3 million first round in 2008.
Mojiva actually spun off ad serving operations in to a separate subsidiary, mOcean, recently.
Mojiva claims to reach more than 41 million unique users a month. The company