So, this is how it ends for the printed word? Thirty-thousand feet up, back against a wall, with only a street poet’s meter to defend it?
This lofty, urgent and not-ironic lyrical manifesto riffs for the salvation of an entire medium, in one of the few places connected tablets don’t always function… the cloud.
It was made for Ink Global, a firm that produces printed in-flight magazines for 32 airlines.
Ink Global, however, also produces digital-edition tablet magazines and even campaigns in the kinds of social media our linear-media lyricist-hero derides in the video.