LONDON — Users’ news consumption habits are shaped by their devices and the time of day, says Guardian chief digital officer Tanya Cordrey.
“In the morning, smartphones completely rule as people snack on bits of content before they go to work,” Cordrey tells Beet.TV.
“At lunchtime, we see a huge pickup on desktop traffic. By the middle of the afternoon, Guardian content is going great guns on Facebook – (users) are looking for a bit more light and shade.
“In the evening, tablets start really coming in to their own as people want long-form journalism, analysis and context about all the stuff they’ve read throughout the day.”