If you believed the year-ahead outlooks, 2014 will be the year of the Internet Of Things, when everyday objects get wired up to the internet.
Speaking with Beet.TV at the Consumer Electronics Show, media agency Mediacom‘s USA CEO Sasha Savic gets excited about the prospects for brands.
“The depth of intrusion of new technologies in to every sphere of our lives … is just amazing,” Savic says.
“When you start talking about your kitchen, basic functions in your life relating to movement, it’s just amazing. It is going to truly change our lives – we nee to be ready for that.”