BBC Worldwide is aiming to more closely unify its various web brands, after BBC.com’s managing director Luke Bradley-Jones left in January.
The role of digital EVP, occupied by Dan Heaf (pictured), no longer exists; Heaf now becomes managing director for digital consumer products.
That follows the exit of Bradley-Jones, who ran BBC.com, to run BSkyB’s over-the-top TV strategy in January. Chris Davies had been acting BBC.com MD since then.
Now Heaf will be “responsible for driving a unified global digital strategy and consumer vision across BBC Worldwide’s digital portfolio”, according to the firm.
BBC Worldwide says the aim is to pull together topgear.com, goodfood.com, the international lifestyle and genre sections of BBC.com.
In recent years, BBC Worldwide had talked about these as unique “passion sites”. Now, as it builds up advertising sales around the world and tries to curate its core BBC.com for each of the local markets it enters, Heaf is tasked with a single vision for the properties, following Bradley-Jones’ exit.
A spokesperson tells paidContent: “As BBC Worldwide seeks to become a more digitally focused business, it is imperative to have one single consumer overview to our digital portfolio.
“As MD of Consumer Digital Services, Dan will fulfil this need, bringing together the global digital strategy which is part of his current remit along with BBC Worldwide’s consumer vision.”