An influential European privacy body has urged Google (NSDQ: GOOG) to “pause” its new privacy policy due to be implemented in March. The Article 29 Data Protection Working Party wrote a letter to Larry Page…
Good that Europe’s data protection authorities are ensuring @Google ‘s new privacy policy complies with EU law bit.ly/xiz8U6 #EUDataP
— Viviane Reding (@VivianeRedingEU) February 3, 2012
The Article 29 group advises the executive European Commission on data protection and privacy matters and comprises representatives of member states’ national data protection bodies.
In January, Google said it would unify privacy policies from over 70 of its products, a move which mirrors its unification of user services with Google+ and its personalised search launch. It explained: “Regulators globally have been calling for shorter, simpler privacy policies.”
The Article 29 group has previously forced Google to reduce its data retention time, unsuccessfully asked Google to warn the public before it starts photographing for Street View, issued tough new location sharing guidelines and adjudged a Facebook privacy policy revision “unacceptable”
The European Commision’s justice department sought to raise public awareness of use of their data by designating January 28 European Data Protection Day.
Separately, the EC’s antitrust department is currently assessing competition complaints against Google.