The data-heavy new intelligence service added last year by one of the industry’s B2B hallmark’s, shipping news journal Lloyd’s List, has grown the title’s subscription income by 21 percent.
Its publisher Informa said subscription renewals in the division which houses the publication hit a high 87 percent last year. The group is bullish about 2011 after turning in a strong 2010.
Annual adjusted pre-tax profit rose six percent to £276.4 million on 0.4 percent higher revenue of £1.23 billion, according to earnings published Tuesday.
— 65 percent of its publishing revenue came from subscriptions.
— And 74 percent came from digital (up by two percent).
“Digital marketing and social media is bringing us closer to our customers and reducing the cost of access,” the company says. “Print-on-demand and the use of third party online resellers continues to benefit the fulfilment and distribution of our publishing businesses.”
The group says it will consider acquisitions: “We will look at assets which are digital or have digital potential.”