Russian sports news site Sports.ru‘s founders are selling to United Media Holding of Ukraine for between $1.5 million and $2.5 million, RBC reports (via Quintura).
Quintura says: “Founded in 1998, Sports.ru is one of the leading sports news websites in Russia. Sports.ru reported 3 million monthly unique users and 90 million monthly page views last November, according to Google (NSDQ: GOOG) Analytics. Its monthly audience reached 1.4 million, according to TNS Web Index.”
UMH is a multi-media holding company active in TV, print, radio, magazines and, since 2007, the web. It operates the Football.ua portal, High Way social journalism site, and business news site Dengi.ua, amongst others.
Another Russian sports site is Champtionat.ru, operated by LiveJournal owner Sup, whose business development director joined UMH ahead of this acquisition in January.
“We are going to consolidate the leading position among Internet holdings of Ukraine by the end of 2012 and significantly increase presence in Russia,” UMH president Boris Lozhkin said at the time.