Another week, another study on people’s proclivity to pay for online content. KPMG’s annual Consumers & Convergence global survey shows…
If a free “site” with “online content” introduced charges, 81 percent of its frequent UK users would go elsewhere. KPMG says “only” 19 percent would be prepared to pay – but that sounds very high to me.
And, anyway, what’s a “site”? That’s a very broad metric on which to judge.
Anyway, KPMG says folks in other countries are even more likely – globally, 43 percent of people say they would pay…
In the UK…
— Games: 50 percent would pay.
— Music: 44 percent would pay.
— Video: 35 percent would pay.
KPMG isn’t giving a stat for actual news content, at least not in its press release.
— 74 percent would accept ads on computer screens in exchange for cheaper content.
— That’s 56 percent for mobiles.