Broadband Content Bits: Football League Ads, ITN Christmas, Swedish Traffic, VMtv Sale

Football League ads: After this month awarding a mobile content contract, Football League Interactive is now putting the contract for advertising out to tender. FLi’s sites for 80 clubs get six million uniques and 120 million monthly ad impressions.

ITN Christmas Channel: ‘Tis the season for ITN On to launch a YouTube and iPhone channel devoted to Jesus, gifts and turkey. It’s a mix of festive tips, old clips and original video produced by Jerusalem Productions.

VMtv sale: Virgin Media (NSDQ: VMED) could halt its sale of VMtv – its channels business holding Living, Bravo and Trouble – and throw in UKTV as well in order to get higher bids, Times Online reports.

Swedish traffic: After earlier reports that a new Europe-wide anti-piracy law had reduced Sweden’s internet traffic by 30 percent, now “traffic is completely back to normal and on track to exceed pre-(legislative) levels”, TorrentFreak reports, citing Netnod.