Four months after he took over EMI’s digital marketing, former Second Life tech exec Cory Ondrejka is rebooting the label’s online strategy with a string of digital marketing hires.
That move in March bade farewell to former *Google*CIO Douglas Merrill, who joined as digital strategy SVP in April ’08, and moved EMI’s digital activities in to the marketing department, with Ondrejka promoted from being Merrill’s digital strategy SVP to EVP of digital marketing. So why no specific digital unit anymore? Ondrejka, who has been fixed on getting consumer data from day one, says in the release: “Digital is everyone