But that’s the spin World Association of Newspapers (WAN) CEO Timothy Balding tried to put on the state of the business in a keynote here at Gothenburg. “They say that newspaper in print is almost dead – well, I can’t see it myself,” he told a packed auditorium of inky execs. “And no matter how many times I hear it, the figures just don’t match it. There’s been a slight decline, but still nothing incredibly dramatic.” In truth, the picture is far more nuanced…read the rest of this here on PCUK.