Finally, some more video announcements from Last.fm. The social music site has gone live with an addition to Last.fm/Presents – a collection of video interviews with artists including Moby, Santogold and Spoon. The interesting parts…
— Videos are made in-house by Last.fm, rather than by CBS (NYSE: CBS), the big TV company that now owns it, so it sees Last.fm moving in to original video production.
— They will be distributed to dozens of other sites via the CBS Audience Network, which include sites from AOL (NYSE: AOL) to Veoh. This means CBS gets to monetise more Last.fm content, selling ads against it through the network.
It’s a very Last.fm idea to syndicate the videos far and wide – it already claims as many users via third-party off-site widgets as it does users of its site proper. Last.fm/Presents had acted as an aggregator for gigs and such staged by the site for several months – the video interviews are the only addition. Last.fm’s aim to showcase all the world’s music videos last year was scaled back by merely pulling in YouTube (NSDQ: GOOG) videos, and the aim of scrobbling videos and TV, as well as music, is still not yet live. I can’t seem to embed the interview with Gruff Rhys…