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Pathé Launches Mobile Movie Info Portal In Netherlands

By Robert Andrews
Originally published by moconews, paidContent paidContent • 12th September 2007

Film business Pathé has launched a mobile movie information service in the Netherlands. Using Pathé Mobile, cinema-goers send an SMS with “FILM” to a mobile short code to receive movie listings from their local theater. So far, so mundane. But the service also returns to handsets a Java application that allows users to browse further listings, read reviews, view trailers and stills and reserve tickets. The software is powered by Sharewire’s Mobicat application.

CategoriesUncategorised
FocusCompany strategy
Topicentertainment, Social Media
Sourcemoconews, paidContent
ClientContentNext


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