More background, fewer advertisements and delivery to more media – that is what readers want from the “perfect news site”, according to a study produced for the 10th anniversary of Wall Street Journal’s website.
WSJ.com asked its readers to look ahead and describe features of the ideal news site 10 years from now. “It will literally be in the palm of our hand,” wrote one reader, while others envisaged reading personalised news and the replacement of editors with an army of fact-checking readers and stringers.
Ten years after the Wall Street Journal Interactive Edition launched in April 1996, the paper invited responses from users as part of a package of features commemorating the anniversary.
Subscription to WSJ.com costs US$99 annually, but the site repeated a recent promotion to encourage new readers by allowing free access to some sections for a limited period.