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Executive Views
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
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Executive Views
‘The OTT Election’: SpotX’s Welch On Connected Campaigning
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Executive Views
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
Executive Views
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
Executive Views
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
Executive Views
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
Executive Views
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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Executive Views
True[X]’s Gimbal Sale Fuses Location & Connected TV
Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says
Executive Views
Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says
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Executive Views
Unifying In The CTV Moment: Amobee’s Bamberger
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Executive Views
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
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Executive Views
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Executive Views
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
Executive Views
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
Executive Views
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
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Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
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Executive Views
Apple Delays IDFA to Relief of the Advertising Business
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Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
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Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
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Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
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Executive Views
Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
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Executive Views
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
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Executive Views
Pluto TV Hopes to Benefit from Header Bidding
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
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Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
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Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
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Executive Views
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
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Executive Views
Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo
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Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
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Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
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Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
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Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
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Executive Views
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
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Executive Views
Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership
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Executive Views
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
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Executive Views
Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg
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Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
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Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
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Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
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Executive Views
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
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Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
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Executive Views
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
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Executive Views
Advertisers Want Agility & Insight: Meredith’s Borsa
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Executive Views
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
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Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
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Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
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Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
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Executive Views
Brands Coming Back To News: Horizon’s Koenigsberg
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