MediaCom - Context

MediaCom

Advertising Description:

MediaCom is one of the world’s largest media agency networks.

Location:
London,

United Kingdom Founded:
1986

People:

Anush Prabhu

rachel brook

Sasha Savic

Family:

WPP 81

24/7 realmedia 1
GroupM 131
- Finecast 13
- group m entertainment 1
- Maxus 6
- MEC 4
- mec global 1
- MediaCom 12
- Mindshare 22
- modi media 17
- real media group 1
- Xaxis 75
JWT 5
kantar 3
- kantar media 6
Millward Brown 2
ogilvy 7
- ogilvy entertainment 3
possible 3
VMLY&R 2
- VML 3
Wavemaker 12
Wunderman 3

Executive Views

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

Executive Views

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

Executive Views

The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable

Executive Views

MediaCom’s Capnerhurst on NewFronts’ Purpose

By Robert Andrews

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Executive Views

MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

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Executive Views

Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says

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Executive Views

Ad Groups Look To Reimagine TV On Mobile Screens

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Executive Views

Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Executive Views

MediaCom CEO: Programmatic Spurs Ad Creativity

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Executive Views

Content Has Elevated Itself Above Advertising: MediaCom’s Morris

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Executive Views

Mediacom US CEO: Connected Things Will Change Our Lives

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Executive Views

MediaCom’s Hodge: TV And Video Ads Are Not Created Equally

GroupM 131

More

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

Executive Views

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Executive Views

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

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Executive Views

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Executive Views

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

Executive Views

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

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Executive Views

WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald

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Executive Views

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

Executive Views

‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery