Now this is how you do a premium B2B web strategy. Lloyd’s List, the shipping news journal that’s been publishing for three centuries, is unveiling Lloyd’s List Intelligence, a high-end data service that offers info on 120,000 vessels, 163,000 shipping companies and 17,000 credit reports.
The Informa-owned List already operates a £1,400-a-year web subscription with daily news, but the new service will let readers move “from the top news stories of the day to the data sets that define underpin them”, according to the pitch. Unclear how much a subscription costs, but subs can be taken out only for individual channel areas of the new site.
Lloyd’s List Intelligence will make over two million amendments a year to the hefty database, CEO Fotini Liontou tells InPublishing – thanks to journalists, marine analysts and satellite intelligence, including from ORBCOMM.
The publisher already had much of the data at its Lloyds MIU site – the big change is linking it to the editorial content.
InPublishing: “Users are given the opportunity to http://www.lloydslistintelligence.com/llint/ask-the-analyst/index.htm” title=”ask Lloyd