comScore – Context

comScore

Internet Software & Services Description:

Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

Location:
Reston, VA,

United States Founded:
1999

People:

bill livek

carol hinnant David Algranati

gian fugoni

josh chasin mike read

Rachel Gantz

Sarah Hofstetter

Scott Worthem

steve Walsh

Family:

Rentrak 6

Executive Views

The Recipe For A New Currency: Comscore’s Wilson

Executive Views

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson

Executive Views

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

Executive Views

A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

Executive Views 43

79981-thumbnail

Executive Views

The Recipe For A New Currency: Comscore’s Wilson

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson

Executive Views

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

Executive Views

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

Executive Views

A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

Executive Views

Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

Three Trends Rebooting TV Measurement: Comscore’s Algranati

Executive Views

Three Trends Rebooting TV Measurement: Comscore’s Algranati

Rachel-Gantz

Executive Views

How To Solve Identity & Safeguard Privacy: Comscore’s Gantz

Bill-Livek-Comscore.00_00_06_03.Still001

Executive Views

Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

By Robert Andrews

Context & Audiences, Targeting In Tandem: Comscore’s Gantz

By Robert Andrews

Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz

By Robert Andrews

Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech

By Robert Andrews

Data-Driven Means Data-Cleaning: Comscore’s Hinnant

By Robert Andrews

Linear TV Is Going Addressable & National: Comscore’s Hinnant

By Robert Andrews

Comscore’s Worthem Wants To Expand Addressable TV Minutes

By Robert Andrews

What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

By Robert Andrews

Premium Is In Ad Purgatory: New Comscore President Hofstetter

By Robert Andrews

How Data Is Transforming TV Advertising: comScore & Alphonso Discuss

By Robert Andrews

Tru Optik & comScore Bring Demographic Ad Buying To Connected TV

By Robert Andrews

comScore Expanding “Total Home” Cross Screen Measurement

By Robert Andrews

Local TV Will Take National Spending: comScore’s Walsh

By Robert Andrews

Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek

By Robert Andrews

How comScore Clients Demand Deduplicated Measurement

By Robert Andrews

Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson

By Robert Andrews

Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg

By Robert Andrews

comScore’s Chasin Puts The Meter In The Router

By Robert Andrews

Cross-Screen Measurement Is Priority #1: comScore’s Bhatia

By Robert Andrews

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

By Robert Andrews

Rentrak’s Livek Relishes Advanced TV Targeting With comScore

By Robert Andrews

Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

By Robert Andrews

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

By Robert Andrews

comScore’s Fulgoni Relishes Neverending Search For The Solution

By Robert Andrews

Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni

By Robert Andrews

Ad Fraud Is Not As Widespread As You Think: comScore CEO

By Robert Andrews

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

By Robert Andrews

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

By Robert Andrews

Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni

By Robert Andrews

Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni

By Robert Andrews

Online GRP Standard In ‘A Year Or Two’: IAB’s Mane

By Robert Andrews

Advertising Arms Race: ‘2014 Is The Year Of Fraud’

By Robert Andrews

Online Media Measurement: It’s Not Like Betamax Vs VHS

By Robert Andrews

Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

By Robert Andrews

comScore’s ‘Five-Screen’ Measurement Launching Late 2014

By Robert Andrews

Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

By Robert Andrews

Company strategy 2

ComScore Vs Radiohead: Are Download Stats A Creep, A Weirdo?

Company strategy

ComScore Vs Radiohead: Are Download Stats A Creep, A Weirdo?

By Robert Andrews

comScore metrics re-jigged to acknowledge AJAX

Company strategy

comScore metrics re-jigged to acknowledge AJAX

By Robert Andrews

M&A analysis 1

ComScore Buying Nedstat For $36.7 Million To Enhance Web Analytics

ComScore Buying Nedstat For $36.7 Million To Enhance Web Analytics

By Robert Andrews

Industry moves 1

Industry Moves: ComScore Picks Mike Read To Head Euro Ops

Industry Moves: ComScore Picks Mike Read To Head Euro Ops

By Robert Andrews

Market indicators 1

ComScore: YouTube Totally Dominating UK Online Video

Market indicators

ComScore: YouTube Totally Dominating UK Online Video

By Robert Andrews

Events 2

Exploring Data & Technology as Catalysts for Creativity, a series from Cannes, presented by comScore

Rentrak 6

promo289765479

Executive Views

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

promo289765641

Executive Views

Rentrak’s Livek Relishes Advanced TV Targeting With comScore

promo289766612

Executive Views

Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

promo289767208

Executive Views

Addressable TV Saves Advertisers Money: Rentrak’s Livek

promo289780061

Executive Views

Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

promo289780138

Executive Views

Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time