Effectv - Context

Effectv

[null] Description:

The best of digital, the power of TV. Comcast Spotlight has a new name. We’re @Effectv.

Location:
None listed

People:

John Brauer

Maggie Hamilton

Maria Weaver

Family:

Blockgraph 6
Effectv 10
FreeWheel 52
- FreeWheel Council for Premium Video 1
- stickyads 7
ivillage 4
NBCUniversal 21
- cnbc 7
- msnbc 1
- nbc 15
Sky 122
- acetrax 1
- amstrad 1
- now tv 3
- Sky AdSmart 2
- sky advertising 1
- sky deutschland 2
- sky media 4
- sky movies 2
- sky news 15
- sky sports news 1
- the-cloud 1

Executive Views

Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes

Executive Views

TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

Executive Views

Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’

By Robert Andrews

Executive Views

Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver

By Robert Andrews

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Executive Views

Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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Executive Views

Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

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Executive Views

Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Executive Views

Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

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Executive Views

Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon

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Executive Views

Comcast Spotlight Brings Advanced TV Targeting To Local Buyers

Comcast 22

More

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

Executive Views

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

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Executive Views

In Personalization, Give A Little Respect: Comcast’s Marcus

Executive Views

FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

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Executive Views

Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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Executive Views

Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Executive Views

How To Advertise TV Shows & Movies: Comcast’s Rothwell

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Executive Views

Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

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Executive Views

Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon