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4C Insights

Internet Software & Services
      
                                      
                                        
                                        
                                        
                
      


      
              Description:

              
Win the battle for consumer attention with our data science and marketing technology. See how 4C helps you make multi-screen magic.


      


            
        Location:

        Chicago, IL, United States
      


			

      






      
            


                  
                        People:

                  
                                          
													
													 aaron goldman
													
												
                                          
													
													 Anupam Gupta
													
												
                                          
													
													 lance neuhauser
													
												
                  
            


      





      
      
        


            
             Family:

           
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  Executive Views

          

    
    

        
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
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Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
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Six Steps To Converged Ads: 4C’s Gupta

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
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What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss

                        

             By Robert Andrews  
        

    

  



     



                  





      





  


    
    
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4C’s Neuhauser On The Evolution Of Ad-Tech Fees

        


    


    
    


    
    

  







  


    
    
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Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta

        


    


    
    


    
    

  







  


    
    
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Horizon Taps 4C Insights For Better TV Targeting, Gupta Says

        


    


    
    


    
    

  







  


    
    
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4C, Mediaocean Integration Aligns Social & TV Ad Buying

        


    


    
    


    
    

  







  


    
    
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4C’s Goldman Sees Ad Opportunity Become Reality

        


    


    
    


    
    

  







  


    
    
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‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says

        


    


    
    


    
    

  







  


    
    
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Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser

        


    


    
    


    
    

  







  


    
    
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How Addressability Will Change TV Ads: 4C’s Neuhauser

        


    


    
    


    
    

  







  


    
    
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TV-Synced Ads Plugged In To 4C Platform

        


    


    
    


    
    

  







  


    
    
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How Brands Can Reach Rivals’ Audience via The Second Screen

        


    


    
    


    
    

  







  


    
    
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4C’s Neuhauser Helps Brands Understand 1.5bn Consumers

        


    


    
    


    
    

  







  


    
    
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4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

        


    


    
    


    
    

  











         
Events 4

         

                                                      

                                             






  

    

      
      
    


    


      

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Advanced Advertising Conference NYC presented by 4C Insights

       

    


    

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Advanced Advertising Summit '18 presented by 4C

       

    


    

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NYC TV Week's Advanced Advertising Summit, presented by 4C Insights

       

    


    

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The Road to DMEXCO, presented by 4C + Teletrax

       

    


    

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Teletrax 6

                                           

                                         

                                    
                          

                                        





                 


                   



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TV-Synced Ads Plugged In To 4C Platform

  
    



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How Brands Can Reach Rivals’ Audience via The Second Screen

  
    



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  Executive Views

  

  
Tapad’s O’Loughlin Shows Ad Effect Across Devices

  
    



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  Executive Views

  

  
4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

  
    



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  Executive Views

  

  
Civolution’s Teletrax Focuses On TV-Synced Digital Ads

  
    



  Philips To Merge Teletrax In To Content ID Unit
    

    

  

  
  M&A analysis

  

  
Philips To Merge Teletrax In To Content ID Unit