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Interviews - Context
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Interviews
‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory
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Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
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Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
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Interviews
‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising
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Executive Views
Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases
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Executive Views
Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter
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Executive Views
Smart TV Ads Can Help Maintain European Culture: Proximus’ Casteele
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Executive Views
Sky Now Powering Mobile Native Ads With Sharethrough Investment
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Executive Views
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
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Executive Views
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
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Interviews
Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas
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Interviews
Ads on the Smartwatch Must Think Different: SMG’s Baas
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Interviews
SMG’s Tech Startup Partnerships Bear Fruit For Brands
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Interviews
Videos Need Better Ad Info: Coull’s Forsberg
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Interviews
Data Unlocks Creativity: SMG’s Glucklish
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Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
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Interviews
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
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Interviews
Media Need 50 Million Uniques To Make Ads Pay: VC Klein of Index Ventures
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Interviews
Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’
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Interviews
Quartz Publisher Lauf: No Plans For Paywall
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Interviews
The Washington Post Plans ‘Video, Video, Video’ In 2014
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Interviews
Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’
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Interviews
BBC Set to Go All Digital with Youth Network “BBC Three,” Ralph Rivera Explains
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Interviews
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
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Interviews
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
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Interviews
Video’s Programmatic Flip Is In The Bidded Switch
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Interviews
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
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Interviews
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
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Interviews
Responsive Design Is Key To Cross-Platform Advertising
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Interviews
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
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Interviews
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
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Interviews
IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
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Interviews
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
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Interviews
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
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Interviews
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
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Interviews
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
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Interviews
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
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Interviews
Adaptive And Addressable: How Connected TV Could Totally Target Ads
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Interviews
Xaxis’ Schlikum: Programmatic Automates Repetitive Processes
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Analyst Views
Enders’ Analyst: YouTube Will Make $4 Billion From Ads This Year
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Interviews
BBC’s Bowman: Humans Beat Robots At Digital Brand Advertising
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Analyst Views
Enders’ Consultant Maude: Content Is Key For Video Upstarts
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Interviews
Videology’s Hallam: ROI on VOD a Reality
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Interviews
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
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Interviews
Data Boom: GroupM Targets Audiences with Xaxis Unit
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Interviews
Interview: Google expands mobile mag products amid web threat
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Interviews
Interview: Spotify exec on royalties and keeping labels happy
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Interviews
Interview: How News Corp’s Times will use cheap tablets to sell content
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Interviews
Interview: Rara.com’s new CEO aims to out-do Spotify on curation
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Interviews
Interview: Now TV boss goes ‘lean’ to re-package Sky online
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Interviews
Interview: Barnes & Noble’s Jonathan Shar at New York Times Center
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Interviews
Interview: BBC’s Olympics will deliver an ‘online legacy’
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Interviews
Interview: 5 Questions for Future CEO Mark Wood
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Interviews
Interview: Rdio Prepares To Take On Spotify, Deezer Et Al In Europe
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Interviews
Interview: Omnifone CEO Eyes Investments As Music Access Takes Off
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Interviews
Interview: FT CEO Denies Sale And Braves Strike Ahead Of Social Launch
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Interviews
Interview Part 1: Netflix’s Hastings Aims To Challenge BSkyB
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Interviews
Interview Part 2: Netflix’s Hastings Hurt By Criticism But Over Transition
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Interviews
Interview: FilmFlex CEO To Netflix: Bring It On!
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Interviews
Interview: Nokia Marketers On How They Are Selling Their Windows Phone
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Interviews
Interview: Zinio CEO Not Threatened By Apple’s Own Newsstand
Interview: Future Publishing’s Tablet Chief Embracing iPad’s Newsstand
Interviews
Interview: Future Publishing’s Tablet Chief Embracing iPad’s Newsstand
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Interviews
Interview: Lonely Planet CEO Travels Toward 50/50 Media Balance
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Interviews
Interview: The World’s Richest Soccer Club Is Like A Free Content ‘Startup’
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Interviews
Interview: Ex-Newsweek President Edmiston Launching Seven New iPad Mags
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Interviews
Video Interview: BBC Worldwide’s Dan Heaf On Social Media
Companies in Interviews 175
People in Interviews 109