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Executive Views
Mithera’s Feldman Backs Tru Optik To Ride OTT Wave
By Robert Andrews  
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Executive Views
Credit Score Giant TransUnion Making Moves in Media Sector, Matt Spiegel explains
By Robert Andrews  
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
By Robert Andrews  
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Executive Views
TV Is A Performance Channel, Too: TVSquared’s Kinsella
By Robert Andrews  
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Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
By Robert Andrews  
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
By Robert Andrews  
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
By Robert Andrews  
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Executive Views
How GSK Is In-Housing More Media: Grenz
By Robert Andrews  
Executive Views

Audio’s Performance Era Is Upon Us: Horizon’s Russo

The days of putting ad money into radio with little insight into return on investment...

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Three Trends Rebooting TV Measurement: Comscore’s Algranati
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
By Robert Andrews  
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Executive Views
Xandr’s Ad Graph Will Scale Up To 5G
By Robert Andrews  
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Executive Views
Brands Bringing Own Data To The Multi-Graph, Agency Execs Say
By Robert Andrews  
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Beyond Out-Stream – What Teads Did Next: Jim Daily
By Robert Andrews  
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Executive Views
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
By Robert Andrews  
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
By Robert Andrews  
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
By Robert Andrews  
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Executive Views
How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
By Robert Andrews  
Executive Views

Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

In the new audio odyssey, all boats may be rising. Streaming audio – in the sha...

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Brands Want To Close The Loop On Outcomes: Wenda Millard
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Executive Views
History Creates Context: Magnite’s Kershaw On Life After Identifiers
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Tech Platforms Taking More Than They Give News Publishers: GroupM’s Norman
By Robert Andrews  
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Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
By Robert Andrews  
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Executive Views
Subscription Fatigue is Coming: Telaria’s Zagorski
By Robert Andrews  
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
By Robert Andrews  
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Executive Views
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
By Robert Andrews  
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Executive Views
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
By Robert Andrews  
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
By Robert Andrews  
Executive Views

Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation

In the space left by the erosion of digital audience identifiers, brands in 2020 real...

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Executive Views
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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InMobi’s Sprint Deal By The Numbers: Frisbie
By Robert Andrews  
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Executive Views
News Business Needs Both Advertisers & Subscribers: NYT’s Howard
By Robert Andrews  
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
By Robert Andrews  
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
By Robert Andrews  
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
By Robert Andrews  
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Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
By Robert Andrews  
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
By Robert Andrews  
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
By Robert Andrews  
Executive Views

Addressable TV Gets Real In 2021: Magna Global’s Anson

If 2020 was the year when our foundation was shaken and reset, 2021 may be the year w...

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Executive Views
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
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Executive Views
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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Executive Views
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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Executive Views
Body Tech & AI Media Planners Excite TBWAMedia Arts Lab’s Thawani
By Robert Andrews  
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For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
By Robert Andrews  
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The Funnel Is Collapsing: Twitter’s Personette
By Robert Andrews  
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
By Robert Andrews  
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
By Robert Andrews  
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
By Robert Andrews  
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
By Robert Andrews  
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
By Robert Andrews  
Executive Views

Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment

At the end of an otherwise “crazy” year, DISH Media sees a way forward af...

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Executive Views
How New York Interconnect Serves The Big Apple On A Plate
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Executive Views
Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
By Robert Andrews  
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Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
By Robert Andrews  
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Executive Views
Disney Strives To Unify Diverse Data Sets: SVP Nelson
By Robert Andrews  
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Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska
By Robert Andrews  
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Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss
By Robert Andrews  
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Executive Views
Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment
By Robert Andrews  
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Executive Views
Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky
By Robert Andrews  
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
By Robert Andrews  
Executive Views

Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach

With so many media measurement solutions in the marketplace, how could there possibly...

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Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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Executive Views
TV Buyers Need One-Stop Shop: Altice’s Haddad
By Robert Andrews  
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
By Robert Andrews  
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Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley
By Robert Andrews  
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Executive Views
More European Ad Pool Alliances Gathering: RTL’s Coruble
By Robert Andrews  
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Executive Views
How Europe Can Hit Addressable Scale: Grainger, GroupM
By Robert Andrews  
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Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
By Robert Andrews  
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Executive Views
Ireland’s RTÉ Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says
By Robert Andrews  
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Executive Views
Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen
By Robert Andrews  
Executive Views

Mapping The Graph: Simpli.fi’s Harrison On Identity

FORT WORTH – With third-party cookies on their way out and the window closing o...

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Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Unlocking CTV Ads: The Basement’s Maher
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Executive Views
Interactive Ads Drive Purchase Intent: Innovid’s Eason
By Robert Andrews  
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Executive Views
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
By Robert Andrews  
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Executive Views
CFlight Helps Buyers Take Flight: Simulmedia’s Morgan
By Robert Andrews  
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As SVOD Booms, Ads Must Excel: Comcast’s Bremond
By Robert Andrews  
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Executive Views
INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson
By Robert Andrews  
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
By Robert Andrews  
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
By Robert Andrews  
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Executive Views
Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law
By Robert Andrews  
Executive Views

How OpenSlate Aims To Make TikTok Brand-Safe: Foyle

JoAnna Foyle is getting pretty good at playing whack-a-mole. As soon as a brand safet...

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Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Executive Views
Recontextualizing Context In Real-Time: Illuma’s Mason
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DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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Executive Views
How Dutch Public Broadcaster Cleaned Up Ad Sales: Ster’s Volmer
By Robert Andrews  
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Executive Views
TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart
By Robert Andrews  
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