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Executive Views
Mithera’s Feldman Backs Tru Optik To Ride OTT Wave
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Executive Views
Credit Score Giant TransUnion Making Moves in Media Sector, Matt Spiegel explains
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
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Executive Views
TV Is A Performance Channel, Too: TVSquared’s Kinsella
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Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
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Executive Views
How GSK Is In-Housing More Media: Grenz
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Executive Views
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
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Executive Views
Xandr’s Ad Graph Will Scale Up To 5G
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Executive Views
Brands Bringing Own Data To The Multi-Graph, Agency Execs Say
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Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
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Executive Views
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
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Executive Views
How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
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Executive Views
Tech Platforms Taking More Than They Give News Publishers: GroupM’s Norman
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Executive Views
Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
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Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
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Executive Views
Subscription Fatigue is Coming: Telaria’s Zagorski
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
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Executive Views
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
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Executive Views
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
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Executive Views
InMobi’s Sprint Deal By The Numbers: Frisbie
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Executive Views
News Business Needs Both Advertisers & Subscribers: NYT’s Howard
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
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Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
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Executive Views
Body Tech & AI Media Planners Excite TBWAMedia Arts Lab’s Thawani
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Executive Views
For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
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Executive Views
The Funnel Is Collapsing: Twitter’s Personette
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
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Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
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Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
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Executive Views
Disney Strives To Unify Diverse Data Sets: SVP Nelson
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Executive Views
Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska
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Executive Views
Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss
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Executive Views
Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment
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Executive Views
Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
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Executive Views
TV Buyers Need One-Stop Shop: Altice’s Haddad
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
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Executive Views
Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley
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Executive Views
More European Ad Pool Alliances Gathering: RTL’s Coruble
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Executive Views
How Europe Can Hit Addressable Scale: Grainger, GroupM
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Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
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Executive Views
Ireland’s RTÉ Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says
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Executive Views
Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen
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Executive Views
Interactive Ads Drive Purchase Intent: Innovid’s Eason
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Executive Views
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
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Executive Views
CFlight Helps Buyers Take Flight: Simulmedia’s Morgan
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Executive Views
As SVOD Booms, Ads Must Excel: Comcast’s Bremond
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Executive Views
INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
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Executive Views
Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law
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Executive Views
How Dutch Public Broadcaster Cleaned Up Ad Sales: Ster’s Volmer
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Executive Views
TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart
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