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Executive Views
Programmatic Speeds Satellite TV Advertising, DISH’s Robertson
By Robert Andrews  
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Executive Views
Experian’s Danaher On Data Marketplace Disruption
By Robert Andrews  
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Executive Views
4C’s Neuhauser On The Evolution Of Ad-Tech Fees
By Robert Andrews  
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Executive Views
OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix
By Robert Andrews  
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Executive Views
CMOs Share Their Priorities For Lions Council: Cannes’ Cook
By Robert Andrews  
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Executive Views
Sustainability Runs Deep: General Mills’ Hiranga
By Robert Andrews  
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Executive Views
Shell’s Brand Chief Seeks A Marketing Playbook In Cannes’ CMO Council
By Robert Andrews  
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Executive Views
MediaLink’s Kassan Calls Creators To Inspire Brands At CLX
By Robert Andrews  
Executive Views

Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson

SAN FRANCISCO – Apple’s decision to rip up the fabric of iPhone ad target...

By   
Executive Views
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
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Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
By   
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
By   
Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
By   
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Executive Views
Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might
By Robert Andrews  
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Executive Views
Mastercard’s Rajamannar On Executive Gender & The Benefits Of Diversity
By Robert Andrews  
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
By Robert Andrews  
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Executive Views
Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV
By Robert Andrews  
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Executive Views
Relevance Depends On Data & Identity: TransUnion’s Spiegel
By Robert Andrews  
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Executive Views
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
By Robert Andrews  
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Executive Views
Reddit’s Wong On How Ads Can Thrive In Communities
By Robert Andrews  
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Executive Views
GroupM’s Garvie: Upfronts ‘Crippling’ Industry In Canada
By Robert Andrews  
Executive Views

Apple Delays IDFA to Relief of the Advertising Business

Update:  Apple announced that the expected changed in IDFA this month will be delayed...

By Robert Andrews  
Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
By Robert Andrews  
Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
By Robert Andrews  
Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
By Robert Andrews  
Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
By Robert Andrews  
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Executive Views
MediaMath’s Reed Imagines AI Powering Always-On Omni-Channel Marketing
By Robert Andrews  
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Executive Views
Retargeting In Russia: OZON.ru Goes Its Own way
By Robert Andrews  
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
By Robert Andrews  
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Executive Views
How A TV App Is Rebooting CPG’s Consumer Relationship
By Robert Andrews  
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Executive Views
Time A Key Component Of Video Viewability: IAS’ Knoll
By Robert Andrews  
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Executive Views
Retailers Are Becoming Media Companies: Otto Group’s Ahlers
By Robert Andrews  
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Executive Views
LiveRamp’s Smith Balances Omni-Channel Opportunity With Privacy
By Robert Andrews  
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Executive Views
Videology’s Future Under Amobee: VP Jon Block explains
By Robert Andrews  
Executive Views

Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher

The COVID-19 pandemic may have winded the economy, the advertising business and perso...

By Robert Andrews  
Executive Views
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
By Robert Andrews  
Executive Views
Pluto TV Hopes to Benefit from Header Bidding
By Robert Andrews  
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
By Robert Andrews  
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
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Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
By Robert Andrews  
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Executive Views
InMobi’s Silverman Plots Path From Mobile To Connected TV
By Robert Andrews  
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Executive Views
How Personalization Drives Spotify Ads: Bertozzi
By Robert Andrews  
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Executive Views
Digital Publishing in Denmark: JP/Politikens Hus’ Skarequist Has Ad-Tech Concerns
By Robert Andrews  
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Executive Views
Trade Desk’s Forbes Calls For Unified UK TV Metrics
By Robert Andrews  
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Executive Views
On Rocket Fuel Anniversary, Sizmek’s Grether ‘Puts AI On Steroids’
By Robert Andrews  
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Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
By Robert Andrews  
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Executive Views
eBay’s Smith On How The Auction Site Buys Ad-Tech
By Robert Andrews  
Executive Views

Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo

TV networks and MVPDs want to sell ads in a new way for a new era- but they are going...

By Robert Andrews  
Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
By Robert Andrews  
Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
By Robert Andrews  
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
By Robert Andrews  
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
By Robert Andrews  
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Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
By Robert Andrews  
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Executive Views
mParticle’s Katz On The Challenge Of Unifying Data
By Robert Andrews  
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Executive Views
Beyond Cookies, Advance Local’s Sutton On Quest For User Identity
By Robert Andrews  
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Executive Views
CDPs Are The CRM For B2C: mParticle’s Katz
By Robert Andrews  
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
By Robert Andrews  
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Executive Views
Local TV Still Matters: Lilly CFO O’Hagan
By Robert Andrews  
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Executive Views
Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics
By Robert Andrews  
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Executive Views
Sorenson Aims For Total Addressability Through Programming Partners
By Robert Andrews  
Executive Views

Project OAR Gets Rolling, Ready For Open Addressable: Neumeier

SAN FRANCISCO  —  Inscape’s addressable TV data consortium is kicking off with nine p...

By Robert Andrews  
Executive Views
Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership
By Robert Andrews  
Executive Views
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
By Robert Andrews  
Executive Views
Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg
By Robert Andrews  
Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
By Robert Andrews  
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Executive Views
Sky & Finecast Foresee Strong Addressable Growth
By Robert Andrews  
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Executive Views
Viacom’s Gordon Promises Panel A New Phase Of OpenAP
By Robert Andrews  
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Executive Views
Operative CEO On FreeWheel Partnership To Beat Tech Platforms
By Robert Andrews  
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Executive Views
SpotX’s Buckley On The Global OTT TV Race
By Robert Andrews  
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Executive Views
Can TV Be A Platform? A Cannes Panel Discusses
By Robert Andrews  
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Executive Views
Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
By Robert Andrews  
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Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
By Robert Andrews  
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Executive Views
Omni-Channel Still Isn’t Omni-Present: Essence’s Harrison
By Robert Andrews  
Executive Views

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

At the start of the COVID-19 pandemic, many brands started running away from advertis...

By Robert Andrews  
Executive Views
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
By Robert Andrews  
Executive Views
Advertisers Want Agility & Insight: Meredith’s Borsa
By Robert Andrews  
Executive Views
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
By Robert Andrews  
Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
By Robert Andrews  
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Executive Views
Sky Helps Brands ‘Optimize On The Fly’ – Jamie West explains
By Robert Andrews  
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Executive Views
Brands Conflicted As Omni-Channel Beasts: IBM’s Bitterman
By Robert Andrews  
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Executive Views
Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas
By Robert Andrews  
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Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
By Robert Andrews  
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Executive Views
Adobe’s Eadie On The Reunification Of Media & Creative Agencies
By Robert Andrews  
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Executive Views
dataxu’s Baker: We Combine Linear & OTT TV
By Robert Andrews  
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Executive Views
Kimberly-Clark Wants To Clean Up Media with Blockchain
By Robert Andrews  
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Executive Views
Go Beyond 15 & 30: Hulu’s Naylor Advocates Interactive Ads
By Robert Andrews  
Executive Views

Brands Coming Back To News: Horizon’s Koenigsberg

An improving tone in news and current affairs around COVID-19 is prompting some brand...

By Robert Andrews  
Executive Views
Contextual Targeting Emerging Quickly: Oracle’s Hulst
By Robert Andrews  
Executive Views
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
By Robert Andrews  
Executive Views
“News Is Brand-Safe:” UM Worldwide’s Lowcock
By Robert Andrews  
Executive Views
Univision Joins Nielsen’s Addressable TV Beta
By Robert Andrews  
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Executive Views
How 605 Is Helping Brands Measure Effects: Dolan explains
By Robert Andrews  
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Executive Views
Engagement Is Proof Of Attention: Fox’s Marchese
By Robert Andrews  
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Executive Views
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
By Robert Andrews  
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Executive Views
FreeWheel Extends OTT Measurement with Nielsen
By Robert Andrews  
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Executive Views
Cannes By The Numbers, With Festival Chairman Thomas
By Robert Andrews  
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Executive Views
How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah
By Robert Andrews  
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Executive Views
Group M’s Schwartz Breaks Down Device Barriers To ‘Holistic’ Media
By Robert Andrews  
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Executive Views
Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis
By Robert Andrews  
Executive Views

Verizon Media Tools Up For Interactive Future: Markman

LOS ANGELES – Its own ad-tech stack was already gargantuan, now Verizon Media i...

By Robert Andrews  
Executive Views
Video Ads Are Coming Back: Innovid’s Chalozin
By Robert Andrews  
Executive Views
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
By Robert Andrews  
Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
By Robert Andrews  
Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
By Robert Andrews  
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Executive Views
Facebook Backlash Won’t Change Consumer Behavior: IBM’s Bitterman
By Robert Andrews  
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Executive Views
MediaMath’s Man In DC On Global Privacy Debate
By Robert Andrews  
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