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Executive Views
Industry Needs Shared Solutions: Amobee’s Smolin
By Robert Andrews  
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
By Robert Andrews  
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
By Robert Andrews  
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Executive Views
TV Serves Brand & Performance: Marketing Architects’ Hengel
By Robert Andrews  
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Executive Views
D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
By Robert Andrews  
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Executive Views
Creative Testing Unleashes Marketing Architects, Hultgren Says
By Robert Andrews  
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Executive Views
‘More Than A Bike’: How Video Drives Peloton
By Robert Andrews  
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Executive Views
Spark Foundry’s Giacosa Wants AI To Get Emotional
By Robert Andrews  
Executive Views

Ad Buyers Want Unified Measurement: LiveRamp’s Prasad

A new report shows ad buyers have a laundry list of changes they would like to see to...

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Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
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TripleLift Investment Funds Next Innings For CTV: Lewine
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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
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The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
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Executive Views
Xandr Has Created a New ‘Community’ Marketplace
By Robert Andrews  
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Executive Views
Brands Want Deeper Relationship With Fewer Tech Partners: SpotX’s Buckley
By Robert Andrews  
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
By Robert Andrews  
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Executive Views
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
By Robert Andrews  
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
By Robert Andrews  
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
By Robert Andrews  
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Executive Views
How Foursquare Balances Geo Ad Power With Ethics: CEO Glueck
By Robert Andrews  
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Executive Views
Untold Consequences Of Tech Regulation: GroupM’s Norman
By Robert Andrews  
Executive Views

Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming

LOS ANGELES – Samsung has quietly engineered itself a position as the number-tw...

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Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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Executive Views
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
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Executive Views
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
By Robert Andrews  
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Executive Views
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
By Robert Andrews  
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Executive Views
Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview
By Robert Andrews  
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Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
By Robert Andrews  
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
By Robert Andrews  
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Executive Views
Philo’s McCollum Looks Forward To Dynamic, Friendly TV Ads
By Robert Andrews  
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Executive Views
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
By Robert Andrews  
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Executive Views
Verizon Media’s Multi-Layered Data Offering: Lucas
By Robert Andrews  
Executive Views

Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw

LOS ANGELES – The journey to the future of advertising identity is long and win...

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Executive Views
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Samsung Scales Up Ad-Buying With DSP, PMP
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Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
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Executive Views
Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu
By Robert Andrews  
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
By Robert Andrews  
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Executive Views
Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
By Robert Andrews  
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Executive Views
David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem
By Robert Andrews  
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
By Robert Andrews  
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Executive Views
Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld
By Robert Andrews  
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Executive Views
FreeWheel Unifies A+E’s Ad Decisioning
By Robert Andrews  
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Executive Views
For MVPDs, Third-Party Video Can Drive Broadband Profit: Searchlight’s Glatt
By Robert Andrews  
Executive Views

Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says

When the universe of choice and features goes on expanding, how do you deliver a powe...

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Executive Views
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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National Addressable Is A Game-Changer: ViacomCBS’ Dean
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How To Drive CTV Ad Growth: Sling TV’s Tint
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Where Addressable TV Fits In: Dentsu’s Stockton
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Executive Views
TV Is A Performance Channel, Too: TVSquared’s Kinsella
By Robert Andrews  
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Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
By Robert Andrews  
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
By Robert Andrews  
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Smart Agencies Embrace In-Housing: VMLY&R’s Cook
By Robert Andrews  
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Executive Views
How GSK Is In-Housing More Media: Grenz
By Robert Andrews  
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Executive Views
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
By Robert Andrews  
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Executive Views
How Addressable Will Scale In 2019: MODI Media’s Cestaro
By Robert Andrews  
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Executive Views
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
By Robert Andrews  
Executive Views

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

It originally launched with more modest ambitions, to harmonize the data segments TV ...

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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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A+E’s Montenes Puts People At The Heart Of Advanced TV
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Beyond Out-Stream – What Teads Did Next: Jim Daily
By Robert Andrews  
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Executive Views
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
By Robert Andrews  
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
By Robert Andrews  
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
By Robert Andrews  
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How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
By Robert Andrews  
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Executive Views
How Brands Can Get A Handle On Their Data: 4INFO’s Jenkins
By Robert Andrews  
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Executive Views
Reconsolidation In Programmatic’s Third Decade: Sizmek’s Koran
By Robert Andrews  
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Executive Views
How To Weigh Digital Risks around News : 360i’s Rozen explains
By Robert Andrews  
Executive Views

Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith

COVID-19 lockdowns may have reduced the number of commuters listening to radio in the...

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Executive Views
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
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Subscription Fatigue is Coming: Telaria’s Zagorski
By Robert Andrews  
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How GroupM Counsels News-Averse Brands: Schiekofer
By Robert Andrews  
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Executive Views
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
By Robert Andrews  
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Executive Views
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
By Robert Andrews  
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
By Robert Andrews  
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Executive Views
Agency Growth Lays Ahead: Wieser Goes In-House At GroupM
By Robert Andrews  
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Executive Views
NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager
By Robert Andrews  
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Executive Views
Washington Post Rides Amazon’s AWS Elemental To Serve Broadcast: Prakash
By Robert Andrews  
Executive Views

Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson

What if the acronym “AI” really stood for “Advertising Intelligence...

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Executive Views
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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Executive Views
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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Executive Views
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
By Robert Andrews  
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
By Robert Andrews  
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The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
By Robert Andrews  
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
By Robert Andrews  
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
By Robert Andrews  
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Executive Views
‘Live TV Is Back’ & Vice By The Numbers: Vice Media’s Delport
By Robert Andrews  
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Executive Views
TV Now Serves Both Ends Of Ad Funnel: dataXu’s Catanzaro
By Robert Andrews  
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Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views

Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik

If you want your ad campaign to produce the end result, a sale outcome, it’s be...

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Executive Views
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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Executive Views
The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
By Robert Andrews  
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
By Robert Andrews  
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