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Executive Views
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
By Robert Andrews  
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Executive Views
AI To Predict Ad Success From The Storyboard: 605’s Shirole
By Robert Andrews  
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Executive Views
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
By Robert Andrews  
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Executive Views
The New Auto Advertising Is Precise: TEGNA’s Fagan
By Robert Andrews  
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Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
By Robert Andrews  
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Executive Views
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
By Robert Andrews  
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Executive Views
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
By Robert Andrews  
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Executive Views
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
By Robert Andrews  
Executive Views

Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising

A new year, for many, is always a time when we contemplate starting over, when we wip...

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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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A+E’s Montenes Puts People At The Heart Of Advanced TV
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Radio Has Been Rebooted: Entercom’s Foss
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Executive Views
Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger
By Robert Andrews  
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Executive Views
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
By Robert Andrews  
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Executive Views
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
By Robert Andrews  
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Executive Views
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
By Robert Andrews  
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Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
By Robert Andrews  
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Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
By Robert Andrews  
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Executive Views
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
By Robert Andrews  
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Executive Views
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
By Robert Andrews  
Executive Views

Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising

If COVID-19 ravaged the world for many, it also seems to have laid the groundwork for...

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Executive Views
Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
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Fixed Fees Are Fairer: Beeswax’s Jones
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Executive Views
IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
By Robert Andrews  
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Executive Views
Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja
By Robert Andrews  
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Executive Views
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
By Robert Andrews  
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Executive Views
Advertisers Want Return On Ad Spend: iSpot.TV’s Skinner
By Robert Andrews  
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Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
By Robert Andrews  
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Executive Views
Analytics Driven By AI Understanding: Google’s Stone
By Robert Andrews  
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Executive Views
Identity Is Far From Solved: InMobi’s Singhal
By Robert Andrews  
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Executive Views
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
By Robert Andrews  
Executive Views

After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative

LITTLE ROCK –  Third-party cookies’ disappearance act and the tightening ...

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Executive Views
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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Executive Views
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
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Executive Views
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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Executive Views
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
By Robert Andrews  
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Executive Views
‘Cuspers’ Straddle Gen-Z & Millennials: FullScreen’s Cushman
By Robert Andrews  
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Executive Views
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
By Robert Andrews  
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Executive Views
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
By Robert Andrews  
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Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
By Robert Andrews  
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Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
By Robert Andrews  
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Executive Views
Smart AVOD Can Counter ‘Subscription Burn-Out’: Xumo CEO Petrie-Norris
By Robert Andrews  
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Executive Views
Comscore’s Worthem Wants To Expand Addressable TV Minutes
By Robert Andrews  
Executive Views

The New Local: Mediaocean’s Kane Aims To Automate Ad Sales

The COVID-19 pandemic has thrown momentum back toward local media planning and buying...

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Executive Views
The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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CTV Becoming Mostly Programmatic: GroupM’s Moore
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Executive Views
Reduce Exchanges To Boost Transparency: Jounce’s Kane
By Robert Andrews  
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Group Nine Media Seeks Brand-Content Integration: Kolb
By Robert Andrews  
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Executive Views
Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan
By Robert Andrews  
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Executive Views
Optimized Creative Drives Results: Celtra’s Mikek
By Robert Andrews  
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Executive Views
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
By Robert Andrews  
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Executive Views
Connect, Don’t Build: Norman Advises On Ad-Tech
By Robert Andrews  
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Executive Views
Turner Follows Sports Fans After The Final Play: Shackell
By Robert Andrews  
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Executive Views
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
By Robert Andrews  
Executive Views

CTV Starts In NYC: Experian’s Danaher On TV Targeting Data

If you can make an ad strategy work there, you can make it work anywhere. It’s ...

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Executive Views
Video Outcomes Can Be Measured: 360i’s Rozen
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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Look Local, Go Granular: How Carat Finds Audiences
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OpenAP 2021: Cross-Platform Identity, Davis Says
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Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
By Robert Andrews  
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Executive Views
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
By Robert Andrews  
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Executive Views
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
By Robert Andrews  
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Executive Views
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
By Robert Andrews  
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Executive Views
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
By Robert Andrews  
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Executive Views
Horizon’s Campanelli Wants Guaranteed Ad Results
By Robert Andrews  
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Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
By Robert Andrews  
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Executive Views
Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
By Robert Andrews  
Executive Views

DSP’s Need Full Transparency: Simpli.fi’s Prioleau

FORT WORTH  –  Connected TV has the ability to target TV ads at the household l...

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Executive Views
Tubi Extends Past “Programmatic First” as Business Builds
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Executive Views
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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Identity Graphs Will Improve Ads: DISH’s Bokhari
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GroupM’s Brown Wants Verified CTV Data
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Executive Views
It’s About Time: Xandr’s Relevance Examines Consumer Attention
By Robert Andrews  
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Executive Views
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
By Robert Andrews  
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After Transparency, Attention Needs Addressing: PubMatic’s Linville
By Robert Andrews  
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Executive Views
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
By Robert Andrews  
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Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
By Robert Andrews  
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Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
By Robert Andrews  
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Executive Views
Supply Transparency Challenges Remain: Cadreon’s Muzzy
By Robert Andrews  
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Executive Views
360i’s Porter On M&A And The Push For Programmatic-Guaranteed
By Robert Andrews  
Executive Views

Unlocking CTV Ads: The Basement’s Maher

INDIANAPOLIS –  Connected TV advertising promises super targeting, frequency ca...

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Executive Views
Three Levels Of CTV Ad Optimization: Publica’s Antier
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Finding The Value Of CTV: NitroC’s Doyle
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What GroupM Wants From Connected TV: Sweeney
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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Executive Views
Magna Global Will Bypass Some Ad Exchanges: Paolozzi
By Robert Andrews  
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Executive Views
Three Steps To Unlock Future TV Ads: GroupM’s Castree
By Robert Andrews  
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Executive Views
Audience Means Outcome: FreeWheel’s Wallach
By Robert Andrews  
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Executive Views
Comcast Has Pivoted To First-Party Viewing Data: Zapata
By Robert Andrews  
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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
By Robert Andrews  
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Executive Views
Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro
By Robert Andrews  
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Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
By Robert Andrews  
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Unlocking National TV For Addressable: Cadent’s Michael Bologna
By Robert Andrews  
Executive Views

DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine

The trend was already alight – but COVID-19 poured on gasoline. Increasingly, a...

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Executive Views
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
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‘The OTT Election’: SpotX’s Welch On Connected Campaigning
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Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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Executive Views
Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft
By Robert Andrews  
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Executive Views
Do The Math: GroupM’s Castree Wants Measurement Agreements
By Robert Andrews  
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