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Executive Views
Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro
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Executive Views
Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella
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Executive Views
Addressable is for Linear TV, Too: Amobee’s Schleider
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Executive Views
AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace
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Executive Views
The Time For TV Performance Is Now: TVSquared’s Kinsella
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Executive Views
Trusted Local News Is The Next Scale Increment: OMD’s Mirsky
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Executive Views
Advertisers Broke Local News, Can They Fix It? United For News’ Jenen
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Executive Views
Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik
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Executive Views
Nielsen O’Grady Plans New UK Addressable Offering
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Executive Views
French Broadcaster M6 Readies For Addressable Explosion: Younes
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Executive Views
Media Need Partnerships To Find Scale: RTL Adconnect’s Bischoff
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Executive Views
Machine Learning Speeds Up Action: NCS’ Dupree
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Executive Views
As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed
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Executive Views
Linear TV Loves Programmatic: Hearts & Science’s Pagliuca
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Executive Views
Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella
Mari Tangredi
Executive Views
The Evolution Of Digital Identity: 4INFO’s Tangredi
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Executive Views
The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV
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Executive Views
For In-Housing, Many Shades Of Gray: OMD’s Adamski
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Executive Views
Data Fuels Live TV 2.0: Univision’s Mandala
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Executive Views
D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy
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Executive Views
Identity Resolution Big Focus for Samba TV
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Executive Views
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
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Executive Views
Brands Want A Shorter, Shoppable Funnel: Accenture’s Mendonça
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Executive Views
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
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Executive Views
Alliance to Help Kickstart German Addressable: RTL’s Nölke
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Executive Views
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
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Executive Views
Industry Needs Shared Solutions: Amobee’s Smolin
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
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Executive Views
TV Serves Brand & Performance: Marketing Architects’ Hengel
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Executive Views
D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
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Executive Views
Creative Testing Unleashes Marketing Architects, Hultgren Says
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Executive Views
Focus On The Outcome: WarnerMedia’s Riess
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Executive Views
Converged At Cannes: Amobee’s Venuto On TV Data
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Executive Views
Xandr Has Created a New ‘Community’ Marketplace
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Executive Views
Brands Want Deeper Relationship With Fewer Tech Partners: SpotX’s Buckley
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
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Executive Views
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
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Executive Views
Identity Tech Will Figure In Media M&A: LUMA’s Kawaja
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Executive Views
As The Cookie Crumbles, Bet On Identity: Providence’s Desmond
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Executive Views
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
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Executive Views
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
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Executive Views
Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview
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Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
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Executive Views
Philo’s McCollum Looks Forward To Dynamic, Friendly TV Ads
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Executive Views
From Tin Foil To OTT: McCollum On Philo’s TV Dreams
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Executive Views
OTT Mobilizes Buyer Behavior: Havas’ Mann
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Executive Views
Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
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Executive Views
Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
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Executive Views
David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
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Executive Views
Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld
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Executive Views
Credit Score Giant TransUnion Making Moves in Media Sector, Matt Spiegel explains
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
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Executive Views
TV Is A Performance Channel, Too: TVSquared’s Kinsella
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Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
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Executive Views
How GSK Is In-Housing More Media: Grenz
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Executive Views
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
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Executive Views
Xandr’s Ad Graph Will Scale Up To 5G
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Executive Views
Brands Bringing Own Data To The Multi-Graph, Agency Execs Say
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