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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
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Executive Views
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
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Executive Views
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
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Executive Views
Addressable TV Hitting Scale: 605’s Horner
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Executive Views
TV Can Go Deterministic: 605’s Levine
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Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
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Executive Views
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
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Executive Views
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
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Executive Views
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
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Executive Views
How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
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Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
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Executive Views
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
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Executive Views
WFA’s Loerke Is Up For The Fight With Tech Platforms
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Executive Views
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
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Executive Views
Twitter Is Where Brands Go Live: Maheu
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Executive Views
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
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Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Executive Views
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
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Executive Views
What’s Driving In-Car Ads: Connected Travel’s Biniak
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Executive Views
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
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Executive Views
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
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Executive Views
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
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Executive Views
AI To Predict Ad Success From The Storyboard: 605’s Shirole
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Executive Views
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
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Executive Views
The New Auto Advertising Is Precise: TEGNA’s Fagan
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Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
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Executive Views
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
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Executive Views
Local TV Will Go Impression-Based: WideOrbit’s Mathewson
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Executive Views
How Impressions Will Boost Local TV: WideOrbit’s Offeman
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Executive Views
Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger
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Executive Views
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
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Executive Views
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
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Executive Views
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
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Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
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Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
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Executive Views
Convergence Is Not What You Think It Is: Amobee’s Smolin
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Executive Views
Email Is The Key To Advertising: Merkle’s Leger
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Executive Views
IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
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Executive Views
Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja
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Executive Views
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
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Executive Views
Advertisers Want Return On Ad Spend: iSpot.TV’s Skinner
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Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
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Executive Views
Analytics Driven By AI Understanding: Google’s Stone
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Executive Views
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
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Executive Views
Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth
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Executive Views
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
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Executive Views
‘Cuspers’ Straddle Gen-Z & Millennials: FullScreen’s Cushman
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Executive Views
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
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Executive Views
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
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Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
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Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
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Executive Views
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
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Executive Views
Hulu’s Pause Ads Lift Brands 68%: Helfand
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