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Executive Views
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
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Executive Views
New Dawn For TV Upfronts: Amobee’s Smolin
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Executive Views
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
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Executive Views
OpenAP Wants More Publishers On Board, Davis Says
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Executive Views
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
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Executive Views
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
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Executive Views
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
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Executive Views
Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
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Executive Views
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Brands Need More Creative Assets: BoA’s Paskalis
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Executive Views
A+E’s Garner Plans More “Lively Places” For OTT TV
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Executive Views
Cadent Rings In 2020 With 4INFO Acquisition
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Executive Views
The Quest For Total TV: Gottlieb Seeks The Full Picture
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud
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Executive Views
GroupM’s Thomas Frets About Total Video Measurement
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Executive Views
Nielsen Seeks Scale For Addressable TV Tech
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
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Executive Views
With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord
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Executive Views
Samsung Ads’ Three CES Priorities: Alex Hole
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Executive Views
Canoe Will Pilot ‘On Addressability’ In 2020
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Executive Views
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
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Executive Views
Diversity Inherent In Addressable TV: Finecast’s Harcus
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
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Executive Views
West’s Last Acts At Sky: More Transparency & Industry Collaboration
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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Executive Views
Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation
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Executive Views
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
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Executive Views
OpenAP Adds CBS To Grow Advanced TV Scale
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
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Executive Views
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
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Executive Views
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
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Executive Views
Addressable TV Hitting Scale: 605’s Horner
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Executive Views
TV Can Go Deterministic: 605’s Levine
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Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
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Executive Views
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
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Executive Views
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
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Executive Views
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
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Executive Views
How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
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Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
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Executive Views
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
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Executive Views
WFA’s Loerke Is Up For The Fight With Tech Platforms
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Executive Views
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
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Executive Views
Twitter Is Where Brands Go Live: Maheu
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Executive Views
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
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Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Executive Views
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
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Executive Views
What’s Driving In-Car Ads: Connected Travel’s Biniak
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Executive Views
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
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Executive Views
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
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