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Executive Views
How Impressions Will Boost Local TV: WideOrbit’s Offeman
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Executive Views
Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger
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Executive Views
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
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Executive Views
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
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Executive Views
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
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Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
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Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
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Executive Views
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
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Executive Views
Email Is The Key To Advertising: Merkle’s Leger
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Executive Views
IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
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Executive Views
Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja
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Executive Views
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
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Executive Views
Advertisers Want Return On Ad Spend: iSpot.TV’s Skinner
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Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
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Executive Views
Analytics Driven By AI Understanding: Google’s Stone
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Executive Views
Identity Is Far From Solved: InMobi’s Singhal
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Executive Views
Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth
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Executive Views
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
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Executive Views
‘Cuspers’ Straddle Gen-Z & Millennials: FullScreen’s Cushman
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Executive Views
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
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Executive Views
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
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Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
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Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
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Executive Views
Smart AVOD Can Counter ‘Subscription Burn-Out’: Xumo CEO Petrie-Norris
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Executive Views
Hulu’s Pause Ads Lift Brands 68%: Helfand
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Executive Views
Reduce Exchanges To Boost Transparency: Jounce’s Kane
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Executive Views
Group Nine Media Seeks Brand-Content Integration: Kolb
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Executive Views
Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan
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Executive Views
Optimized Creative Drives Results: Celtra’s Mikek
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Executive Views
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
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Executive Views
Connect, Don’t Build: Norman Advises On Ad-Tech
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Executive Views
Turner Follows Sports Fans After The Final Play: Shackell
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Executive Views
For Horizon, Attribution Is The Next Frontier
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Executive Views
Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
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Executive Views
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
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Executive Views
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
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Executive Views
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
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Executive Views
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
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Executive Views
Horizon’s Campanelli Wants Guaranteed Ad Results
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Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
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Executive Views
Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
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Executive Views
It’s About Time: Xandr’s Relevance Examines Consumer Attention
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Executive Views
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
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Executive Views
After Transparency, Attention Needs Addressing: PubMatic’s Linville
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Executive Views
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
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Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
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Executive Views
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
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Executive Views
Supply Transparency Challenges Remain: Cadreon’s Muzzy
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Executive Views
Converged TV Buying Needs Operational Agreements: Amobee’s Smolin
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Executive Views
Magna Global Will Bypass Some Ad Exchanges: Paolozzi
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Executive Views
Three Steps To Unlock Future TV Ads: GroupM’s Castree
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Executive Views
Audience Means Outcome: FreeWheel’s Wallach
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Executive Views
Comcast Has Pivoted To First-Party Viewing Data: Zapata
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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
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Executive Views
Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro
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Executive Views
Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
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Executive Views
How To Advertise TV Shows & Movies: Comcast’s Rothwell
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Executive Views
Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft
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Executive Views
Do The Math: GroupM’s Castree Wants Measurement Agreements
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Executive Views
TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian
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Executive Views
Three Steps To The Converged Ad Agency: Amobee’s Smolin
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Executive Views
Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon
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Executive Views
WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation
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Executive Views
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
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Executive Views
D2C Brands Use TV To Measure Web Visits: CBS’s Ross
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Executive Views
Local Cable Operators Can Excel At Addressable: EY’s Balis
Companies in Executive Views 693