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Executive Views
S4’s Sorrell Sees Growth In Digital After Latest M&A
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
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Executive Views
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Brands Need More Creative Assets: BoA’s Paskalis
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Executive Views
A+E’s Garner Plans More “Lively Places” For OTT TV
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Executive Views
Cadent Rings In 2020 With 4INFO Acquisition
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Executive Views
Irwin Gotlieb’s Take On the Streaming Wars
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud
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Executive Views
GroupM’s Thomas Frets About Total Video Measurement
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Executive Views
Nielsen Seeks Scale For Addressable TV Tech
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
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Executive Views
With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord
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Executive Views
Samsung Ads’ Three CES Priorities: Alex Hole
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Executive Views
Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So
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Executive Views
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
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Executive Views
Diversity Inherent In Addressable TV: Finecast’s Harcus
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
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Executive Views
West’s Last Acts At Sky: More Transparency & Industry Collaboration
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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Executive Views
Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation
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Executive Views
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
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Executive Views
Samsung Ads’ Scott Takes Outcome Promise To CES
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
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Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
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Executive Views
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
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Executive Views
Addressable TV Hitting Scale: 605’s Horner
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Executive Views
TV Can Go Deterministic: 605’s Levine
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Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
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Executive Views
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
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Executive Views
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
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Executive Views
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
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Executive Views
How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
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Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
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Executive Views
SAP’s Tillman Has Fun Finding Influencers Through TV
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Executive Views
WFA’s Loerke Is Up For The Fight With Tech Platforms
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Executive Views
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
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Executive Views
Twitter Is Where Brands Go Live: Maheu
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Executive Views
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
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Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Executive Views
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
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Executive Views
Viewers Like Ads, But Not Too Often: Xandr Research
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Executive Views
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
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Executive Views
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
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Executive Views
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
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Executive Views
AI To Predict Ad Success From The Storyboard: 605’s Shirole
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Executive Views
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
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Executive Views
The New Auto Advertising Is Precise: TEGNA’s Fagan
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Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
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Executive Views
OpenX’s Parsons On The Search For A New Cookie
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Executive Views
Local TV Will Go Impression-Based: WideOrbit’s Mathewson
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