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Executive Views
“News Is Brand-Safe:” UM Worldwide’s Lowcock
By Robert Andrews  
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Executive Views
Univision Joins Nielsen’s Addressable TV Beta
By Robert Andrews  
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As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
By Robert Andrews  
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Ampersand, Verizon Media Partner For TV Ad Scale
By Robert Andrews  
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COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
By Robert Andrews  
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IAB UK Wants An End To Advertisers’ News Lockdown: Mew
By Robert Andrews  
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Pandemic Response Requires Agility: Cadent’s Troiano
By Robert Andrews  
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In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
By Robert Andrews  
Executive Views

Audio’s Performance Era Is Upon Us: Horizon’s Russo

The days of putting ad money into radio with little insight into return on investment...

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Three Trends Rebooting TV Measurement: Comscore’s Algranati
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
By Robert Andrews  
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Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
By Robert Andrews  
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Kinesso Is Connecting Dots Between Datasets: Paolozzi
By Robert Andrews  
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Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
By Robert Andrews  
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Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
By Robert Andrews  
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Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
By Robert Andrews  
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Tubi Gets Personal With TransUnion Data Deal: Rotblat
By Robert Andrews  
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Personalization is Paramount During Pandemic: Xandr’s Jason Brown
By Robert Andrews  
Executive Views

Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

In the new audio odyssey, all boats may be rising. Streaming audio – in the sha...

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Brands Want To Close The Loop On Outcomes: Wenda Millard
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History Creates Context: Magnite’s Kershaw On Life After Identifiers
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Don’t Block News, Get More Granular: IAS’ Utzschneider
By Robert Andrews  
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Executive Views
Digital Will Accelerate Through V-Shaped Recession: Sorrell
By Robert Andrews  
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VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
By Robert Andrews  
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
By Robert Andrews  
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Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
By Robert Andrews  
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Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
By Robert Andrews  
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Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
By Robert Andrews  
Executive Views

Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation

In the space left by the erosion of digital audience identifiers, brands in 2020 real...

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Executive Views
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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A+E Networks Seeks TV Attribution Next-Gen: Heftman
By Robert Andrews  
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Executive Views
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
By Robert Andrews  
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‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
By Robert Andrews  
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Lotame’s Yeung Seeks Open Framework After Cookies
By Robert Andrews  
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How Virus Will Hit Ad Spending: SMI’s Fennessey
By Robert Andrews  
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Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
By Robert Andrews  
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Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
By Robert Andrews  
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Executive Views
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
By Robert Andrews  
Executive Views

Addressable TV Gets Real In 2021: Magna Global’s Anson

If 2020 was the year when our foundation was shaken and reset, 2021 may be the year w...

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People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
By Robert Andrews  
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How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
By Robert Andrews  
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Executive Views
Xandr’s Paley Mulls Life After Cookies
By Robert Andrews  
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Executive Views
Addressable TV Is Going National: Beet Retreat Panel
By Robert Andrews  
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Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
By Robert Andrews  
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Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
By Robert Andrews  
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Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
By Robert Andrews  
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Executive Views
After The Binge, AVOD Can Shine: Tubi’s Rotblat
By Robert Andrews  
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Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment

At the end of an otherwise “crazy” year, DISH Media sees a way forward af...

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How New York Interconnect Serves The Big Apple On A Plate
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Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Executive Views
Samsung Ads Explores Mobile-TV Ad Connection: Scott
By Robert Andrews  
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Executive Views
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
By Robert Andrews  
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Data-Driven Means Data-Cleaning: Comscore’s Hinnant
By Robert Andrews  
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Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
By Robert Andrews  
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In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins
By Robert Andrews  
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Many Agencies Still Have Media Silos: Amobee’s Smolin
By Robert Andrews  
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Context Is King: ZEFR’s Raddon On Video Brand Suitability
By Robert Andrews  
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Executive Views
Adcuratio’s Narasimhan On Connecting Ad Spots
By Robert Andrews  
Executive Views

Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach

With so many media measurement solutions in the marketplace, how could there possibly...

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Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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Executive Views
Plug Connected TV’s Knowledge Gap: Innovid’s Chalozin
By Robert Andrews  
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
By Robert Andrews  
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Executive Views
Streaming Wars Heat Up as Xumo is Sold to Comcast
By Robert Andrews  
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Executive Views
Addressable Scale Is Growing: LiveRamp’s Prasad
By Robert Andrews  
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Executive Views
Strength In Offline & TV: Experian’s Danaher
By Robert Andrews  
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Interoperability Is Key: VideoAmp’s Levine
By Robert Andrews  
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Blockchain Can Ease Connected TV Ad Tax: Manningham
By Robert Andrews  
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Executive Views
Local OTT Ads Too Complex: ZypMedia’s Haslam
By Robert Andrews  
Executive Views

Mapping The Graph: Simpli.fi’s Harrison On Identity

FORT WORTH – With third-party cookies on their way out and the window closing o...

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Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Executive Views
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Unlocking CTV Ads: The Basement’s Maher
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Executive Views
Six Steps To Converged Ads: 4C’s Gupta
By Robert Andrews  
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Balancing ACR & CCPA: Samba TV’s Ackerman
By Robert Andrews  
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Executive Views
More Measurement Is Coming: Spectrum Reach’s Norris
By Robert Andrews  
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Executive Views
Linear TV Is Going Addressable & National: Comscore’s Hinnant
By Robert Andrews  
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Executive Views
TVbeat Coming To America, Farazin Says
By Robert Andrews  
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Executive Views
Making Ad Buying Easier: DISH’s Robertson
By Robert Andrews  
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Executive Views
Tubi’s Rotblat Confident In AVOD Service’s Catalog
By Robert Andrews  
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Executive Views
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
By Robert Andrews  
Executive Views

How OpenSlate Aims To Make TikTok Brand-Safe: Foyle

JoAnna Foyle is getting pretty good at playing whack-a-mole. As soon as a brand safet...

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Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Executive Views
Recontextualizing Context In Real-Time: Illuma’s Mason
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Executive Views
DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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TVSquared’s Kinsella Offers OTT Attribution With A Twist
By Robert Andrews  
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
By Robert Andrews  
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